Module 74 Attribution, Attitudes, and Actions

Personality psychologists (Unit X) focus on the person. They study the personal traits and dynamics that explain why, in a given situation, different people act differently. (Would you have acted as Willems did, helping the jailer out of the icy water?) Social psychologists focus on the situation. They study the social influences that explain why the same person acts differently in different situations. (Might the jailer have acted differently—opting not to march Willems back to jail—under differing circumstances?)