Endnotes

1. Jaafar El-Murad and Douglas C. West, The Definition and Measurement of Creativity: What Do We Know?, Journal of Advertising Research / Volume 44 / Issue 02 / June 2004, pp 188-201

2. http://dictionary.reference.com/browse/creativity retrieved on 9/14/2013 retrieved on 9/14/2013

3. Tim Brown on Creativity and Play http://www.youtube.com/watch?v=0msoKWz4MjA

4. Lange, Patricia G. and Ito, Mizuko. Hanging Out, Messing Around, and Geeking Out, MIT Press, 2010

5. Robinson, Ken (2010), RSA Animate—Changing Education Paradigms. http://www.youtube.com/watch?v=zDZFcDGpL4U&feature=youtube_gdata_player. Accessed October 20, 2010.

6. http://www.creativeeducationfoundation.org/ and Parnes, Sidney J. (Ed.) (December 1992). Source Book for Creative Problem Solving: A Fifty Year Digest of Proven Innovation Processes. Creative Education Foundation. ISBN 978-99945-974-9-9

7. http://www.thedailybeast.com/newsweek/2010/07/10/the-creativity-crisis.html

8. Gregory Berns, iconoclast, A neuroscientist reveals how to think differently, Harvard Business Press, 2008.

9. http://www.fastcompany.com/1007044/neuroscience-sheds-new-light-creativity

10. http://www.creativeemergence.com/

11. Rhodes, Terrel, ed. 2010. Assessing Outcomes and Improving Achievement: Tips and Tools for Using Rubrics. Washington, DC: Association of American Colleges and Universities.

12. Torrance, E. Paul (1979). The Search for Satori and Creativity.

13. http://www.faz.net/faz-net-services/unterhaltung/gehirntraining/

14. Avner Ziv, PhD, in Journal of Children in Contemporary Society, Volume 20, Issue 1-2, 1989, Chapter 4: Using Humor to Develop Creative Thinking, pages 99-116

15. Ogilvy, David. Confessions of an Advertising Man. London: Southbank Publishing, 2004.

16. Glenn Griffin, Deborah Morrison, The Creative Process Illustrated, HOW Books, 2010.

17. www.idea-sandbox.com

18. http://designthinkingforeducators.com/

19. http://designthinkingforeducators.com/toolkit/, Design Thinking for Educators Toolkit, Page 67

20. Creative approaches to problem solving, Scott Isaksen, 2013, page 89 and Creative Thinking in the Decision and Management Sciences, James R. Evans, page 38

21. http://www.fastcompany.com/3004450/alex-osborn-bob-sutton-meeting-minds-build-better-brainstorm

22. De Bono, Edward (1970). Lateral thinking: Creativity Step by Step. Harper & Row. pp. 300.

23. De Bono, Edward (1985). Six Thinking Hats: An Essential Approach to Business Management. Little, Brown, & Company.

24. Presentation by Ted Royer, Chief Creative Officer, Droga5, on 8/19/13 in Boston

25. TED-Ads-Worth-Spreading-Report.pdf retrieved on ted.com on 2/19/2013.

26. http://www.canneslions.com/creativebravery/

27. “Why Cannes Matters”, by A. Nasard, Chief Commercial Officer, provided by The Cannes Lions Team on 9/9/13.

28. Gelb, Michael. How to Think like Leonardo da Vinci.

29. White, A., & Smith, B.L (2001), “Assessing advertising creativity using the creative product semantic scale.” Journal of Advertising Research, Vol. 41, pp. 27-34.

30. The Art Directors Club Hall of Fame honors and recognizes highly successful innovators for their achievements in the field of visual communication and art direction, and represents the highest standard of creative excellence. See also http://www.adcglobal.org/archive/hof/.

31. The One Club Creative Hall of Fame acknowledges and celebrates outstanding contributions of highly successful creative professionals within the advertising and communication industry. See also http://www.oneclub.org/oc/hall-of-fame/.

32. http://www.mullen.com/about/ Retrieved on 8/5/2013.

33. http://www.houghtonmifflinbooks.com/features/cgsite/history.shtml

34. A ‘making of’ video can be seen at http://www.youtube.com/watch?v=CkE9C5R73fo and the gameplay in action can be seen at http://www.youtube.com/watch?v=h5KDQeMIOTM

35. A detailed description of the “Dshini” project can be found at http://blog.mediaman.de/recipe-printer-dshini/#more-261

36. A video of “Dshini” can be seen at http://www.youtube.com/watch?v=RBdZ6QyFJog#t=37.