CHAPTER ONE: The Digital Library
INTERLUDE
CROOKED VALLEY REGIONAL LIBRARY
CHAPTER FOUR: Facebook Advertising (or: How I Learned to Stop Worrying and Love Mark Zuckerberg)
CHAPTER FIVE: Marketing in the “Real World”
CHAPTER SIX: Making Pretty Pictures
CHAPTER SEVEN: Convincing the Decision Makers
CHAPTER EIGHT: Start Your Own Revolution
APPENDIX A: TWITTER, by Ned Potter
APPENDIX B: PINTEREST, by Josh Tate
APPENDIX C: MORE CONVINCING THE DECISION MAKERS, by Carson Block