f denotes figures
A
ALA Think Tank (Facebook), 89–90
Allen, Jeannie, 89
“app experience” pages, 53
art typography theme, 126
attention, capturing, 123
audiobooks, 47
B
banned books, 64–65
billboards, 124–126
Block, Carson, 161
body typeface, 144
Book Club, 63
bookmarks, 130–131
Box, Joe, 4, 5, 12, 14, 60, 61, 63, 64, 69, 71
branding, 140–141
Brightwell, Micah, 19, 71, 102, 107
Browning, Brian, 114
Burkett, Phyllis, 3–4, 8–9, 14, 19, 59, 65, 154, 160
C
calendar of events, 34–36, 35f, 50
Carroll, Valerie, 11, 12, 20, 62–63, 64
catalog
on mobile website, 47
on website, 30–31
censorship, 64–65
children’s storytimes, 51
click-through-rate, 101
community awareness, 8
community news, 120–122
“Computers in Libraries” conference, 5, 14
content management systems (CMSs), 25–26
Corter, Jim, 154
Craighead County Jonesboro Public Library (CCJPL)
development of creative team for, 8–12
eCard theme for, 12–15, 12–16, 123, 123f, 143f, 148f, 149
site redesign for, 3–8
successes of, 16–20
WORDS campaign for, 67–68, 69f, 126, 127f
Crooked Valley Regional Library, 59
D
databases, mobile websites and, 49
decision makers
advice for, 160–161
talking points for, 188
Dempsey, Kathy, 18
digital services, 33–34
direct mailers, 130
display typeface, 144
Dropbox, 89–90
Dunlap, Melloney, 3, 10–11, 12, 14, 18, 68
E
ear buds, 134
e-books, 47
eCard theme, 12–15, 123, 123f, 143f, 148f, 149
Eckert, David, 3–4, 5, 19, 20, 69–70, 154–155, 160
events
registration for, 36–37, 37f, 50
F
“about” page on, 76–77
activity log for, 77
administrators for, 77
algorithm of, 87–89
cover image for, 75–76
drawing people to, 93–94
growth of fan base on, 20
humor on, 82, 82f, 83f, 86f, 88f
posting tips for, 80–82, 84–86
profile picture for, 75
scheduling posts for, 77, 84–85
study on, 17–18
summary points for, 91–92
tone for, 79–80
Facebook advertising
boosted posts for, 98–101, 99f
changes in, 94–96
creating, 104–112, 105f, 106f, 110f, 111f
decision makers and, 158
examples of, 101–104, 107–109, 108f
reach of, 96–97
summary points for, 116–117
value or, 114–116
50 State Salute to Banned Books Week, 64–65
Freegal Music, 7, 44, 48, 159–160
funding allocation, 119–120
G
Genealogy Night, 60–61
Gimp, 149
giveaway items, 133–134
Good Librarian/Bad Librarian, 62–63
Google Voice, 50
graphic designers, 139
H
headers, 30
Hermann, Janie, 14
Hodges, Brandi, 11, 12, 66–67, 70, 102
hours of operation, 48–49
I
images. See photos/graphics
infomerical parodies, 69–71, 70f
Innovative Interfaces, 6
interns, 139
J
John Cotton Dana Library Public Relations Award, 19
K
kinetic typography, 67–68
King, David Lee, 5
Koerber, Jennifer, 14
L
landing pages, 27, 30, 32f, 33f
layout, 148–149
Levine, Jenny, 64
library information and hours, 48–49
Lover Boy, 61–62
M
“Marketing on the Edge” presentation, 18
materials, creating, 139–151
Matthews, Nancy, 165
“Meme Your Library” ad campaign, 3
memories of libraries, 163–165
menu bars, 26–27
Microsoft Publisher, 149
mobile websites
advantages of, 43–44
development of, 6–7
home screen of, 46f
importance of, 41
redesign of, 20
role of, 44–45
services offered through, 45–51
summary points for, 55–56
types of, 41–42
movie theater advertising, 65–68, 72–73. See also infomerical parodies
music downloads, 48
N
newspapers, 120–121
Nielsen, Jakob, 27
notepads, 133–134
O
online registration, 36–37, 37f, 50
online research, 49
P
Palahniuk, Chuck, 63
pens, 133
personality profiling, 154–155
photos/graphics
on Facebook, 80–81, 83–84, 89–91, 105–107
for newspapers, 121
purchasing, 146
boards for, 179–180
building page on, 180–182
collaboration on, 177
overview of, 175–176
ROI for, 182–183
strategies for, 178–179
time commitment for, 176–177, 178
planning materials, 143–144
postcards, 129–130
Potter, Ned, 117
press releases, 120
promotion, consistency of, 8–9
R
reading suggestions, 51
real-world marketing
other options for, 124–136
role of, 119–120
summary points for, 137–138
themes for, 122–124
traditional media and, 120–122
Reece, Dylan, 14
research, online, 49
responsive mobile websites, 41–42, 51–54, 52f, 53f, 54f. See also mobile websites
Reynolds, Alissa, 9–10
Roberts, Charlene, 61
S
search feature, 30
showing value, 157–160
Singh, Satyendra, 147
site maps, 27
slide shows, 29–30
social media
access on, 51
experimenting with, 9
See also Facebook; Pinterest; Twitter
software, design, 149–150
speed dating, 61–62
stand-alone mobile websites, 41–42. See also mobile websites
sticky pads, 133–134
storytimes, 51
storytimes, children’s, 51
Stuart, Sara, 19
SWOT analysis, 20
T
Takei, George, 85
Tate, Josh, 117
Taylor, Kay, 154
TechSoup, 149
telling a story, 156
text messages, 36
text-a-librarian, 50
themes
changing, 124
consistency and, 143
overarching, 122–124
traditional media, 119–122. See also real-world marketing
getting started on, 168–169
getting the most out of, 169–171
glossary for, 172–173
overview of, 167–168
tone for, 168
W
web development, 55
website
aesthetics of, 28–29
content for, 31
events and, 34–37
layout of, 27–28
maintenance of, 25–26
redesign of, 5–6, 6f, 20, 23–24
search feature on, 30–31
services offered through, 33–34
structure of, 26–27
summary points for, 38–39
themes on, 31–32
white space, 148
Whitmire, Nathan, 64
Whittingham, Nechia, 64
WordPress, 46
WORDS campaign, 67–68, 69f, 126, 127f
Y
YouTube videos
episodes for, 60–65
graphic design training and, 150
idea for, 59
learning to make, 71–72
lessons learned from, 65
patrons and, 164–165
Z
Zombie Preparedness, 62