CONTENTS

List of Illustrations

Preface: Why Do Things That Are Unlikely to Harm Us Get the Most Attention?

List of Abbreviations

1	THE ILLUSION OF VALIDITY AND THE POWER OF “NEGATIVE THINKING”
2	SPLENDORS AND MISERIES OF ASSOCIATIONS
3	WHEN RISK GOES VIRAL: Biases and Bandwagons
4	DO CELL PHONES CAUSE BRAIN CANCER? A Tale of Two Sciences
5	HORMONAL CONFUSION: The Contested Science of Endocrine Disruption
6	DEADLY REMEDY: A Mysterious Disease, a Medicinal Herb, and the Recognition of a Worldwide Public Health Threat
7	HPV, CANCER, AND BEYOND: The Anatomy of a Triumph
	CONCLUSION

Appendix: List of Interviews

Notes

Glossary

Bibliography

Index