Contents

1. Cover
2. Title Page
3. Section 1: An Introduction to Jobs Theory
   1. Introduction: Why You Should Hire This Book
   2. Chapter 1: The Milk Shake Dilemma
   3. Chapter 2: Progress, Not Products
   4. Chapter 3: Jobs in the Wild
4. Section 2: The Hard Work—and Payoff—of Applying Jobs Theory
   1. Chapter 4: Job Hunting
   2. Chapter 5: How to Hear What Your Customers Don’t Say
   3. Chapter 6: Building Your Résumé
5. Section 3: The Jobs to Be Done Organization
   1. Chapter 7: Integrating Around a Job
   2. Chapter 8: Keeping Your Eye on the Job
   3. Chapter 9: The Jobs-Focused Organization
   4. Chapter 10: Final Observations About the Theory of Jobs
6. Acknowledgments
7. Index
8. About the Authors
9. Also by the Authors
10. Copyright
11. About the Publisher