Contents

Preface

Level I: Personal and Professional Foundations

1 Communication: A Management Tool

2 The Strategic Communication Process

3 Interpersonal Skills

4 Put It in Writing

5 Presentations That Deliver

6 Fundamentals of Social Media

Level II: It All Begins at Home

7 Communicating In-house

8 Communicating Strategically with Your Board

9 Working with PR and Corporate Communications

Level III: The World Outside

10 Creating Community Relationships

11 Media Relations Process and Practices

Level IV: Crises and Issues

12 Communication in a Crisis

13 A View to the Future

Notes

Bibliography

Index

About the Author