Contents

Acknowledgments

Introduction—Two Friends and a Dream

An Anecdotal Look Back

The Magic of Photography

Creativity and Commerce

The Three Elements of Success

Struggling with the Stages

PART I EMBRACING CHANGE

Chapter 1 Transition Analysis

From Tragedy to Outreach

Transition Analysis: Five Stages of Creative Evolution

PART II RECOGNITION

Chapter 2 There’s Something Wrong: Some Soul Searching

Reading the Handwriting on the Wall

Some Pivotal Events

Three Recurring Phases

Empowerment through Retrospection and Visualization

Factors That Caused a Change of Direction

PART III ASSESSMENT

Chapter 3 Finding Your Passion . . . Again and Again and Again

Creating the Timeline

The Work History Timeline and the Personal Timeline

List of Skills

List of Interests—The Roots of Passion

Lessons Learned

Making Sense of the Inquiries

Chapter 4 The Education of a Photographer

The Importance of Reeducation

Answers to the Question, “Who are your Photography and Art Heroes?”

Chapter 5 Personal Knowledge

Your Personal Vision Statement

Your Personal Mission Statement

Creative Strengths and Weaknesses

Creative Burn-Out

Chapter 6 Barriers to Entry

Risk Assessment

The Artist as Risk Taker 94

PART IV PLANNING

Chapter 7 Marketability

The Conventional Approach to Promotion

The “Passion First” Marketing Approach

Chapter 8 Networking and Preparation

Prospecting

Networking

Chapter 9 Financial Considerations

On Financing Your New Venture

On Pricing the Assignment

On Getting Paid

How to Become Wealthy

Chapter 10 Management Style and Time Management

The Lifecycle of a Freelance Job

Expectations Versus Observations

The Business Partner

PART V IMPLEMENTATION

Chapter 11 Getting It All Together

Career Itinerary: Your Goals and Perceptions

Defining Your Work

“The Action Board” as described by Dr. David Viscott

PART VI VALIDATION

Chapter 12 How Other Artists Have Effectively Created Change

Gail Mooney

Todd Johnson

Mark Alberhasky

PART VII REFLECTIONS ON THE PHOTOGRAPHER’S JOURNEY

Chapter 13 Photography and the Meaning of Life

Life Imitates Art/Art Imitates Life

Photo-Manipulation

Today is a Great Day Because

About the Author

Index