CONTENTS

Preface

PART I · Theory

1. Introduction: Museums and Their Visitors

2. The Museum

3. The Visitor

4. The Visit

5. Satisfaction

6. Memories

7. The Museum Visitor Experience Model

PART II · Practice

8. Theory to Practice

9. Attracting and Building Audiences

10. Making Museums Work for Visitors

11. Institutional Value and Accountability

Notes

References

Index

About the Author