Copyright © 2019 by Ramon Ray
All rights reserved. No portion of this publication may be reproduced, stored in a retrieval system, or transmitted by any means—electronic, mechanical, photocopying, recording, or any other—except for brief quotations in printed reviews, without the prior written permission of the publisher.
Editors: Tanner Chau and Regina Cornell
Cover Design: Dissect Designs
Interior Design: mycustombookcover.com
Indigo River Publishing
3 West Garden Street, Ste. 352
Pensacola, FL 32502
www.indigoriverpublishing.com
Ordering Information:
Quantity sales: Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the publisher at the address above.
Orders by US trade bookstores and wholesalers: Please contact the publisher at the address above.
Printed in the United States of America
Library of Congress Control Number: 2019936224
ISBN: 978-1-948080-85-9 (paperback)
978-1-948080-94-1 (ebook)
First Edition
With Indigo River Publishing, you can always expect great books, strong voices, and meaningful messages. Most importantly, you’ll always find . . . words worth reading.
Special thanks to my dear family for their patience with me and their love—Ronnie, my wife of over 25 years; Tim and Charity, my dear children; Mom (Olivia); and Joanna and Clalin, my sisters.
Most of all, thank you, Jesus Christ, for your strength and guidance in my life.
CONTENTS
Part I: The Mind-set of a Celebrity
Focus on Engagement, Not Followers or Likes
Secret Sauce: Fans before Customers
Look in the Mirror: Are You Magnetic?
Does Physical Appearance Matter?
Carol Roth, TV Host and Author
Jeffrey Hayzlett, Speaker, Author, and Former Fortune 100 CMO
Michael Stelzner, Social Media Examiner Founder
Website Sales Funnels
Social Media
Tips for Every Social Platform
Email Marketing: Build Your List
Apps and Hacks for Personal Brand Building
Digital Brand Building Stories, Tips, and Insight
Rachel Michaelov, the Tax Expert
Adrian Miller, the Sales Trainer and Business Strategist
Personal Branding’s Small Giants
Part III: From Small Screen To Stage
The Art of Public Speaking and Communication
Video Brings Your Brand to Life