Contents

Introduction

PART ONE: THE BUSINESS

1. Tourism Becomes an Industry

PART TWO: CULTURAL TOURISM

France, Venice and Cambodia

2. Les Vacances

3. Postcard from Venice

4. Getting It Wrong

PART THREE: CONSUMER TOURISM

Cruises and Dubai

5. Cruising: Destination Nowhere

6. Desert Fantasies

PART FOUR: NATURE TOURISM

Zambia, Costa Rica and Sri Lanka

7. Safari

8. Becoming Green

9. Postcard from Sri Lanka: War, Revolution, Tourism

PART FIVE: THE NEW GIANT

China

10. Golden Weeks

11. The Chinese Market

PART SIX: THE OLD GIANT

USA

12. America the Exceptional

Afterword

Acknowledgments

About Elizabeth Becker

Notes

Index