Contents
Chapter 1: First, Some Context
Starbucks Betacup Challenge—New Sources of Sustainable Innovation
Triple Eight Helmet Design—Benefits for Smaller Firms, Too
GE Ecomagination Challenge—A New Path to Corporate Development
Chapter 2: Intellectual Property, Confidentiality, and Brands
The Fight over Intellectual Property
Ships and Castles—Accessing and Protecting Ideas
Not Invented Here to Proudly Found Elsewhere
Participant Journey from Untrusted to Trusted
Sometimes You Don’t Need to Go Outside
From Confidentiality to Communication Strategy
More Intellectual Property Considerations
Chapter 3: Ask the Right Question
Do You Want a Sketch on a Napkin or a Startup
Causing Conversation and Building Relationships
Learning from the Reactions to Ideas
X Prize Tricorder Challenge—The Imagined Future
Storytelling and Possible Futures
Chapter 4: Fair Incentives to Motivate
Got GAME—Breaking Down Incentives
Motivating the Crowd Inside Your Organization
DARPA—Masters of Outside Talent
Incentives for Supporting Roles
Quirky—Tracking and Rewarding Different Types of Contributions
Chapter 5: Build the Coalition
Coalition Roles for Each Phase
LifeEdited—Coalition for a Startup
GE Ecomagination—Financial and Technology Partners
Chapter 6: Recruit the Best Participants
Finding the Person Who Will Find Your Problem Trivial
Recruiting for Supporting Roles
Recruiting Tactics for Specific Crowds
DARPA—Testing Recruiting Strategies
The Right Participants and Interactions
Chapter 7: Manage Communities to Facilitate Great Outcomes
Crowdstorming Community Patterns
The Role of the Community Manager
Local Motors: From Collaboration to Integration
Eight Pillars of Crowdstorming Community Management
Community Management and Crowdstorm Patterns
Giffgaff: Community at the Core of the Business
Chapter 8: Understand Participant Contributions
Why We Need to Understand Contributions
Discover the Value of Contributions
Valuing and Rewarding Feedback
From Most Valuable Contributions to Most Valuable Participants
Learning from Changes in Contributions Over Time
Connecting Measured Value to Compensation
Quirky—Assigning Financial Value to Contributions
Helping Participants to Help One Another
If You See Something, Say Something
Chapter 9: Reign in the Tyranny of Ideas
Popularity Contests and Peer Reviews
Victorinox—Multiple Decision Tools
Chapter 10: Choose the Right Online Space
Build or Join a Crowdstorm Space
Tools to Enable Collaboration Patterns