Table of Contents
Title
endorsements
copyright
Dedication
Introduction
From Big to Small to Big
About Serendipity
Don’t Think Too Hard, Don’t Talk Too Much, Just Try It
Chapter 1: The Protagonist
‘Captain One Minute, Pirate the Next’
Chapter 2: The Quest for Provocation
Stuck in a Rut
The Answer: Under Your Nose?
Be Bold
The Life Beyond
Go to the Margins
The Many Lenses of Provocation
The Prepared Mind
Provoked. What Next?
Chapter 3: Making Ideas Real
Make It Real: At the Birth of an Idea
Make It Real: Co-Creation Makes Momentum
Make It Real: Powering Prototypes and Validating Ideas
Make It Real: Steel in Your Backbone
Making It Real: Before and After Launch
What It Really Takes to Get Real
Chapter 4: Collision Course
Forcing Collision
Creating Clutter
Fighting for Flexibility
Chapter 5: Battling the Corporate Machine
Setting Innovation Up For Success
Love Thy Product
Headspace
Safe Zones
Leadership Models
The Grapevine
Making Metrics Meaningful
Winning Over the Naysayers
A Call to Arms
Thanks
Sources
Index
About Matt Kingdon