Understanding the organisation
Understanding organisational culture
Charles Handy: understanding the changing organisation
Understanding management styles
Understanding leadership styles
Henry Mintzberg: a great generalist
Stakeholder analysis and management
Gathering competitive intelligence
Michael Porter: what is strategy?
Market analysis: researching new markets
Developing and implementing strategy
Igor Ansoff: father of corporate strategy
Gary Hamel: the search for a new strategic platform
The role of the board in strategy
Measuring and evaluating strategy
Introducing performance measurement
Implementing the balanced scorecard