Table of Contents

1. Title page
2. Copyright page
3. Dedication
4. Acknowledgments
5. Introduction
6. I The Field of Play
   1. 1 Games-Based Culture
   2. 2 Real-World Games
7. II E-Sports in Three Dimensions
   1. 3 The Digital Ecology of Elite Sports
   2. 4 The Serious Gamer as Elite Athlete
   3. 5 Digital Spectators in Augmented Realities
8. III The Olympic Games and Sport’s Digital Revolution
   1. 6 Media Change at the Olympic Games
   2. 7 The New Olympic Media
   3. 8 Social Media and the Olympics
   4. 9 The Effect of Social Media on the 2012 London Olympics
   5. 10 Citizen Journalism and Mobile Media
9. Conclusion
10. Bibliography
11. Index

List of Tables

1. Table 4.1
2. Table 9.1
3. Table 9.2 Top ten YouTube videos published by LOCOG, by view count.
4. Table 9.3 Top YouTube video view count on the IOC’s Channel.
5. Table 9.4
6. Table 9.5 Twitter follower count of the UK Paralympic and Olympic Broadcasters.
7. Table 9.6 Twitter Followers for Sponsors of 2012 London Games.
8. Table 9.7 Sentiments of UK-based Twitter users toward content of 2012 London Games (source: EDF Energy of the Nation Report, 2012).
9. Table 9.8 Facebook likes of athletes during 2012 London Games (source: Frank and Williams 2012).
10. Table 10.1

List of Illustrations

1. Figure 3.1 Tom Daley’s tweet.

Guide

1. Cover
2. Table of Contents