Table of Contents

Cover

Title Page

Dedication

Introduction

1. Assembling a Dream

2. Creating a Partnership

3. Getting Started

4. Capturing the Market

5. A Bumpy Ride

6. Back on Track

7. Preparing the Vendors

8. A New Customer Culture

9. The People Challenge

10. Getting it Right

Index

Acknowledgements

Photographic Inserts

About the Authors

Notes