CONTENTS

Introduction

  1 The Root Sources of Creativity

  2 Three Triggers to Creativity

  3 The Mindstorming Method

  4 Questioning to Stimulate Creativity

  5 Brainstorming: Unlocking the Power of Your Team

  6 Optimism Is the Key

  7 Develop the Qualities of Genius

  8 Problem Solving in Seven Steps

  9 Mind-Stimulating Exercises

10 Use Your Three Minds for Thinking

11 Practice Two Approaches to Thinking

12 Practice Lateral Thinking

13 How Your Mind Works

14 Systematic Problem Solving Revisited

15 Practice Zero-Based Thinking

16 Face Reality

17 Don’t Let Roadblocks Be a Problem

18 The Seven Sources of Innovation

19 Ten Creative Solutions to Obsolete Products

20 The Value-Engineering Principle

21 Evaluate Your Ideas

Conclusion

Index

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