TABLE OF CONTENTS
Introduction
Part 1: Surviving with Thought, Help, and Action
Chapter 1 – Commit to Finding a Way to Survive
Never Run Out of Cash
Never Operate without a Written Business Plan
Never Give Up
Chapter 2 – Future Financial Performance
Macro-Economic Factors
Industry Factors
Business Operating Factors
Accounting and Financial Factors
Business Law and Tax Factors
Capital Market Factors
Chapter 3 – Take One Careful Step at a Time
What’s the Best Way to React in a Distressed Economy?
Some Proactive Measures
Part 2: Reinventing and Innovating … a Little or a Lot
Chapter 4 – Learn from the Penn Central Bankruptcy
Chapter 5 – Reposition to Increase Effectiveness
Chapter 6 – Do Your Market Research
Chapter 7 – Develop New Market Knowledge
Part 3: Funding for Today and Tomorrow
Chapter 8 – Make Friends with Your Banker
Chapter 9 – Stay Friends with Friends and Family
Chapter 10 – Partners with Money
Chapter 11 – Retirement Funds
Part 4 – Revisiting Basic Principles
Chapter 12 – Remember Your Most Important Asset
Chapter 13 –Maintain Customer Loyaltys
Chapter 14 –Manage Without Excuses
Chapter 15 –Understand These Principles
Part 5: Being Cautious
Chapter 16 – Prices—Hold ’em or Fold ’em
Chapter 17 – Recognize Debt’s Real Cost
Chapter 18 – Understand and Plan Cash Flow
Chapter 19 – Avoid Wrong Strategy Costs
Part 6: Thriving Plans
Chapter 20 – Plan through Tough Times
Chapter 21 – Use Traditional Strategic Planning
Chapter 22 –A Survive-and-Thrive Reminder
Chapter 23 – Lead the Way … It Is Up to You
Appendixes
Appendix A: Trend Reporting
Appendix B: Capital Budgeting
Appendix C: How to Create Value with Acquisitions
Exhibits
Exhibit 1: One Page Plan
Exhibit 2: Project Template
Final Information
Acknowledgements
Other Resources
About the Author
How to Contact the Author
A Request