Contents
Acknowledgments, Caveats, and a Note on Names 7
Chapter 1 Shamanism and the Spirit World 24
Chapter 5 Capitalism with a Korean Face 66
Chapter 6 Democracy: Beyond Asian Values 78
Chapter 7 Jeong—The “Invisible Hug” 92
Chapter 9 Chemyon, or Face 112
Chapter 11 From Clan to Nuclear Family 128
Part III: Hyun-shil: Cold Reality
Chapter 13 North Korea: Friend, Foe, or Foreigner? 148
Chapter 14 Politics and the Media 158
Chapter 15 Onward, Industrial Soldiers 170
Chapter 16 “More Important than the Business Itself” 182
Chapter 17 Introducing Mr. and Mrs. Perfect 192
Part IV: In the Hours Not Spent Working
Chapter 19 Living Space: From Hanok to Apartment Houses and Back Again 212
Chapter 20 Four Seasons at the Dinner Table 220
Chapter 21 Cinema: Boom, Bust, and Brilliance 229
Chapter 22 More Than K-Pop 240
Chapter 23 Work All Day, Stay Out All Night 250
Part V: More of “Us,” Less of “Them”
Chapter 24 Defensive Nationalism 260
Chapter 25 Multicultural Korea? 271
Chapter 26 “It’s Our Turn” 279
Chapter 27 “We Are Not Aliens, From Another Cosmos” 291
Chapter 28 A Woman’s Place Is in the Office 298