Pattie jabbed me with her elbow and told me to stop exhaling so noisily. I two-finger typed a quick response to Max:
By this point, my luggage was doing laps on the carousel in front of me. I heaved it off and bundled myself up to brace myself against the heartless NYC winter cold ahead of me on the other side of customs. My pants started buzzing again. I got a little excited, then smiled and breathed a sigh of relief as I realized it was just my BlackBerry. I pulled off a glove and took it out again to find an instantaneous message from Mr. Carpenter!
I started thinking about The Lottery, that short story by Shirley Jackson that they make you read in grammar school. If you’ve never been subjected to it, consider yourself lucky. It starts off great. It’s a small town, a beautiful hot summer day in June—it’s obviously a place where everyone knows everyone else. While reading it, you might picture red-checkered picnic tablecloths, ice cream, hot dogs, friendly greetings at the local store, beautiful nebulous hairless boys. Then you realize it’s the day of the annual town lottery. Wow! The lottery! Someone’s gonna win big today! What’ll they win?!
There’s a dramatic, suspenseful buildup as every Tom, Dick, and Harry waits to see whether his or her number is going to be called. Finally, a winner is chosen. Lucky Tessie Hutchinson. And what does she win? She wins the opportunity to be stoned to death—literally stoned to death with rocks by her fellow town residents. This beautiful story ends with Tessie’s neighbors, all sexes, ages, and sizes, slowly but surely pelting her to death, bit by bit, stone by stone.
The Ultimate Self-Stoning Job, or There’s a Hole in My Begel Bagel, Man: a Short History of David Begelman
Some people do anything to climb to the top of the producing food chain, only to be stoned to death. Take David Begelman, the infamous Hollywood producer who, in 1960, co-founded the Creative Artists Agency (CAA), a talent agency that represented completely unknown actors and directors such as Woody Allen, Marilyn Monroe, Peter Sellers and Richard Burton, to name a few. After 13 years of agent-ing, he left CAA to take over Columbia Studios, where he produced such movies as Close Encounters of the Third Kind (a movie that can’t even begin to surpass Troma’s Invasion of the Space Preachers in its level of importance and sheer number of fans).
At the top of his game, Begelman—the virtually and ultimately unheard-of success story of man-turned-agent-turned-studio-mogul—suddenly found himself at the heart of several embezzlement and check forgery scandals. One of his first victims included his client Judy Garland (while he was at CAA), with whom he may or may not have had an affair.
3 He allegedly titled a 1963 Cadillac convertible that had been given to her as part of her compensation for appearances on Jack Paar’s
4 television show to himself and then also claimed that Judy had blackmailers demanding $50K for naked photos of her getting her stomach pumped after a drug overdose. Although the story about the photos and money were totally fabricated, her drug problem was not. Rather than let the world potentially see incriminating photos of “Dorothy Gone Wild,”
5 Judy paid up and Begelman walked away with $50K.
6Nearly 15 years later, actor Cliff Robertson
7 received a letter from the IRS stating that he had received $10K from Columbia
Pictures. Robertson had never received the money. Upon investigation, a check forgery for $10K was traced to Begelman. Robertson shared the honest story of his victimization and was silently blackmailed and stoned by the Hollywood community for revealing the truth about Begelman. He spent most of the 1980s getting a tan rather than working on movies.
To add insult to injury, Begelman lied on his resume and said he was a Yale alum. Imagine! Trying to pass himself off as a student of my alma mater! Next thing you know, George W. Bush
8 will say he graduated from Yale!
9 Begelman even went on to run MGM and Gladden Entertainment, but was never able to repeat the success he enjoyed while at Columbia. By 1995, Begelman declared bankruptcy and committed suicide in a hotel room in Century City, Los Angeles.
10Which Way Went Blair Witch?
So you see, winning the producer lottery—making a successful, award-winning movie—can be disturbing. Sweet, but it can turn sour quickly. Mark Harris continues to produce great movies. The people who made the hit mockumentary
The Blair Witch Project have not been so fortunate.
19 These young folks came up with an absolutely brilliant marketing plan that sold the movie through websites, blogs and viral marketing techniques that left you wondering if the
Blair Witch story was fact or fiction. They hit the lottery and became an overnight sensation! And then, they couldn’t do it again—and, in my highly regarded opinion, the fault lies totally with their distribution
company, which—as I gather—screwed them over by ignoring the strengths of the campaign on their first film. I believe that they were sucked dry, stoned to death—brilliant young guys and gynos who changed the face of filmmaking and marketing. They were brought down by a combination of mediocrity, incompetence, and greed in the upper echelons of the film business. As talented as they were, having won the producer lottery, their film careers were stoned, like an unfaithful Muslim woman under Taliban rule.
It’s been a tough lesson that you cannot control everyone and everything around you as a producer. It’s a lesson I stone myself with repeatedly. There are too many rules and too many unions that were supposedly formed to protect you but end up distracting you and sending you farther and farther away from the piece of art you are trying to create. What you can control is the awesomeness of the script that gives you the story you are going to tell, whether it is your own or that of someone you are collaborating with. Also, you need to control the people you select to work with as your creative team (from the actors down to the crew) and the standards by which your movie will operate.
Climbing High Up at IHOP: lessons from Stan Lee
As a producer, if you want to have a meeting, you need to hold the meeting in a location that will allow you to focus on the meeting. Stan Lee
20 introduced me to the beauty that is an IHOP.
21 At an IHOP establishment, there is no need to fuss with valet parking (like at Mozza) and worry that your car seat is going to get jacked too far forward so you won’t be able to slide it back into its perfect spot for your legs or that some bored guy on the late night shift is going to swipe your last condom stashed away in the glove compartment for last-minute emergencies, or, in my case, just rare luck. Furthermore, no matter what time of day—be it morning, noon or night—the IHOP is serving exactly what you need.
When that hamburger with fries arrives, well, the ketchup bottle is already there, and it is always full. If, instead, those buttermilk pancakes with strawberries on top slide under your nose, well, the maple syrup is within an arm’s reach, along with boysenberry and blueberry as well—more colors than a gay rights parade! The Sweet’N Low and the sugar, salt and pepper, cream, butter, whatever your condiment
22 needs are, they are met, and they are met immediately, within near nanoseconds. IHOP lets you concentrate on your movie script or meeting, because everything you need is at your fingertips.
23All of this exists to let your creativity flow forth effortlessly, beautifully, juicily, just like the sirloin steak for $6.99. Nothing can stop you and you can focus on what really counts. Yet, if you choose to meet at that “impressive” three-, four- or five-star restaurant offering a fine selection of “today’s specials,” you are bound to be interrupted countless times for your order of coffee, water and choice of dessert, not to mention the requisite “Are you still working on that?” (when your meal is still clearly only half-eaten) and then, before you can swallow a bite or muster an answer, the “Is there anything else I can get you?” and so on and so forth.
That is not how you should run your producer ship. Put all the people and elements in place and at arm’s length to help you do the best possible job you can. Create your own damn cinematic IHOP!
Stan Lee taught me this, and for that, I am forever grateful to Stan the Man. “Excelsior!”
24Terry Jones Tells Us Why His Producer Was Not the Messiah, Just a Very Naughty Boy!
Who is Terry Jones?
Terry Jones, one of the members of the famed comedy group Monty Python, is a world-class director, screenwriter, actor and author, as well as a Chaucer scholar. His most renowned works are Monty Python and the Holy Grail,
25 Life of Brian
, and The Meaning of Life
. Subsequent to his Monty Python films, he directed Erik the Viking
, Personal Services
, and The Wind in the Willows.
En route to taking out the garbage, Terry Jones walks by the loo and hears the chain being pulled, the perfect moment to receive a phone call from me, cinema’s ultimate proprietor of human waste and bodily fluids. The two of us then had a conversation about two different types of producers.
Jones divulged his personal experiences with producers, outlining the differences between what constitutes a “good” producer and what constitutes a “bad” producer. For Jones’ directorial debut,
Monty Python and the Holy Grail, Michael White, the film’s financier, “foisted” a young producer named John Goldstone on the Pythons. However, the “foisted” Mr. Goldstone
turned out to be the “perfect” producer, effectively raising money and creating an efficient and practical structure for the production to follow. Goldstone always trusted the creativity of the director with whom he was working. For example, he would set up casting calls and make suggestions, but never make final casting decisions. Goldstone’s producing style created the ideal environment for Jones and the Pythons. Goldstone would put together the nuts and bolts of the film, while trusting the Python’s directors' aesthetic vision. The six Pythons had a “unified vision,” remarks Jones. “So it would have been impossible for the producer to have the last word anyway.” Goldstone stayed on to produce other Python movies. “Collaboration with a good producer who supports the director’s aesthetic 100% is a great thing.”
Unfortunately, the producer for a recent ill-fated project of Jones thought that he, as producer, would handle the nuts and bolts in addition to being a strong “creative” force. This led to trouble. The UK Film Council supported Jones and his co-writer Anna Söderström’s vision,
26 while the producer only pretended to get behind it. Mr. Bad Producer told Jones that it was going to be a pleasure to work with him, yet continually undermined Jones. Most notably, the production designer was working from the producer’s script and not Jones’s and Anna’s, causing Jones to say, “Producers have no business rewriting my material!”
The producer and his marketing team were also vying for Terry’s main characters to be changed to teenagers. The
coup de grace occurred when the producer meddled with a 30-second promo that Terry was preparing for the 2009 Cannes Film Festival. Terry quit and the film officially fell apart. The promo was going to be used to pre-sell
27 the film, so Terry wrote and organized the promo, but the producer began to retool, rework, tweak, adjust, or whatever other word the producer might have used to justify unwarranted changes. Jones stated, during our chat, “If this producer interferes with a simple Cannes Film Festival promo, imagine what it would be like if I were to direct the film? I was just lucky to get out before it was too late, because it was obvious the kind of producer I was dealing with up front.”
Is there a lesson to be learned from this? Yes! First, the troubled project didn’t originate with Terry, so there was no way he could have final say. If you produce your own damn movie, you are less likely to get stoned to death because you can control the material. And second, if you want to be a strong, creative producer à la Irving Thalberg or David O. Selznick,
28 then be straightforward with your director and make sure that he realizes he is merely a “hired gun.”
Quoth the Draven, Evermore
Who is Danny Draven?
Danny Draven is a producer/director/cinematographer/editor who quickly moved up to the Production Manager/Assistant Director level to produce his own low-budget independent horror films, such as Crypts
and Ghostmonth
. He is based in Las Vegas. Danny’s book, The Filmmaker’s Book of the Dead
, will soon be released by Focal Press.29 When you’re producing low-budget films, you can call yourself a producer, but you’re also doing the job of a line producer. So with my films, I was always not only the producer but also the line producer, as well as the director. But when you’re producing the film, you have to deal with everything. You’ll deal with everything from late actors (I’ve had a few drunk ones) to the cops showing up, the fire department showing up, people wanting to see permits (i.e., “What are you doing here, sir?”) more times than you can count.
On my films, we’ve never been able to afford a production manager, so I end up doing most of the producing work myself. For one, I want to write every check—I want to know where every penny of that budget is going. On these lower-budget films, I don’t trust the line producer enough, because of the circumstances we shoot under—we only have six or eight days to shoot, so I need to know where every $5 and $10 check is going at all times. I have to sign every one of them. And you have to do that, because you have to make sure that every penny you spend is on the screen. You don’t want to be spending $50 or $60 on comforts such as a little refrigerator for your production office—you shouldn’t even have a production office. All money should go on the screen, if you are working with limited means.
Why Tamar Simon Hoffs Always Makes Up Three Different Budgets for the Same Film
Who is Tamar Simon Hoffs?
Tamar Simon Hoffs is a producer/director/writer who rose to recognition with her short film The Haircut, starring John Cassavetes, which appeared as an official selection of the Cannes Film Festival in 1983. Most recently, she directed, wrote, and produced Red Roses and Petrol and Pound of Flesh, both starring Malcolm McDowell.
I’ve made three feature films that all had the same budget: $350K. One of these films was
Stony Island, made in 1976. The other was
Red Roses and Petrol, made in 2003. The last was
Pound of Flesh, which wrapped in early 2009. As a producer on
Stony Island, I worked with the director Andy Davis, who taught me my very own invaluable producing lesson #213: you need to have multiple budgets for the movie you want to make. For example, you have your $2 million version, complete with dream cast and union location shoot; the $1 million version of the budget, which calls for filming in far less time; and the $500K version, to be shot on an incredible HD camera. Each time, I’ve ended up with my lowest budget model. And each time, I’ve still been able to make a great movie with wonderful actors that have then gone on to win awards. If you have a good story to tell, you find people who want to work
for nothing to tell that story and who are in it for the thrill of making movies. So I always have three budgets—just in case!
The MPAA Lottery
Once you’ve shot your movie, you’ve got to come up with a final cut that the producer and distributor (if you’re lucky enough to be me, the producer and distributor can be the same person) will be happy with (as happy as the director
30). Regarding your final cut, one of the challenges that will stand in your way as an independent producer is known as the Motion Picture Association of America, or the MPAA.
The MPAA is a group of fascist-loving, homophobic, gun-wielding child pornographers
31 in charge of rating movies. They are supposed to rate a movie from the point of view of the elements in it so that the public can learn how much sex and violence is contained therein.
The MPAA seem to think this grants them permission to evaluate a film’s artistic contribution. They have a huge double standard, in that they allow movies produced by one of the megaconglomerates to pass through the ratings criteria much more swiftly, with as much of their sex, gore, and violence intact as possible whilst disemboweling an independent film with the same elements.
The movies Troma has made for our audiences have had to meet criteria to fit an R rating. The MPAA also won’t even look at a film until it is finished, which too often proves very costly to the filmmaker. Once you’ve made a composite print
32 of a movie and then have to go back and recut it, it becomes extremely expensive. It is something that most low-budget independent films can’t afford to do a second time. When you cut the composite film, you have to splice on the picture. The appropriate sync sound is several frames back, so you actually hear it on the projector—the picture and sound are not together. When you join the cut pieces together, the sound is all messed up. It jumps. To fix it, you have to remix the sound tracks, which costs thousands of dollars.
Take
Troma’s War, one of our masterpieces that was released right around the same time of
Die Hard. Die Hard, which came out ahead of
Troma’s War, was allowed to keep its significant amounts of serious, realistic blood and violence, but
Troma’s War had to cut everything, including goofy slapstick punches and bullet hits—stuff you would see on early morning network news and cartoons
33 on television. This ripped the heat out of the movie, not to mention my own heart, and
Troma’s War was a flop. Our fans got mad and thought we had sold out. They showed up at our movie and there was no sex or violence. It was all about the contract with our video company: we had to deliver a movie that would get an “R” rating. If we didn’t, they wouldn’t pay us. In other words, we were royally screwed. I wanted to blow my fucking brains out. The president of the MPAA at the time told Michael Herz, in no uncertain terms, that our movie was a no-good piece of shit.
34 So on
Troma’s War, we ultimately decided not to listen to the MPAA and instead to deliver the movie as I had shot it and how our video company wanted, saving the pussy version for the theatrical release only.
Years earlier, Lee Hessel, Executive Producer of
Cry Uncle, taught me the trick of obtaining MPAA approval and then putting the footage that was unfairly cut out back in, doing our best to come close to the original running length that the MPAA approved. We got caught with
Bloodsucking Freaks, where we re-added 48 minutes to the 54 minutes that had been approved by the MPAA for an “R” rating. If you get caught, as we did, the MPAA can sue you for copyright infringement, that is, using the MPAA letters such as “R” without proper authorization. Our punishment on
Bloodsucking Freaks was having to take out advertisements in
The Hollywood Reporter admitting our wrongdoing. The MPAA would probably be shocked to see Troma’s gentle, family-friendly movie,
Doggie Tails (2003), a cute, charming talking-dog movie for little tikes. Nowadays, films can also be rated on tape, which is a far less expensive process, though we don’t even bother to get our movies stoned (i.e., rated) anymore. We just don’t care about the rating.
But the MPAA favors movies with mega-conglomerate budgets to plaster ads and billboards all over our highways, buildings, trains and buses. The MPAA and their double-standard “stoning” policy is one of the major reasons so many independent producers have gone out of business.
35 Through the rise of home video, Troma pioneered the strategy of having a home video version or even a “director’s cut” version that is separate from the theatrical version. Luckily, Harvey Weinstein
36 also used our strategy, but he was powerful enough to really make this happen on a larger scale without getting paddle-spanked.
Paul Hertzberg Advises Against Falling in Love With an Un-Commercial Project
Who is Paul Hertzberg?
Paul Hertzberg, founder of CineTel Films, is a very successful producer of science fiction and disaster movies, such as Icarus
, Bone Eater,
and Gargoyle
. He is currently developing a movie called I Spit on Your Grave.
37 The biggest mistake I see producers making is falling in love with a project, without regard to how commercial the film is and thereby having limited chances for financial success in recouping the money from investors. That hurts everybody, including the producer who might have gotten a fee out of it, and it makes it harder for him to go to the investors in the future. It’s one thing to follow your vision, but you’d better make sure that there is a marketplace for your project.
I had to join the Director’s Guild of America (DGA) after working on
Rocky in order to continue working production jobs on DGA movies. And remember, I was working on
Rocky to further my nontraditional film school knowledge and also to put money back into the company that Michael and I were building. However, when we produced a movie, Troma couldn’t afford to hire the required staff under the Director’s Guild of America rules.
39 So I directed under the name of Samuel Weil
40 and while in post-production for
Troma’s War, the DGA brought me up on charges, or, in other words, tried to kick me out for directing a non-union movie. The
New York Daily News had visited the set and printed a huge Sunday feature
describing my supposed direction to actors on the set. Like I ever tell actors what to do.
41 Ha!
Stanley Ackerman, a turd at the DGA, seemed to enjoy calling our offices and threatening to kick me out and fine me $15K. I was summoned to the DGA New York headquarters and put on trial, DGA-style. Ackerman used the New York Daily News piece as evidence that I was director of Troma’s War. The article described me telling a large, muscular guy with a pig nose to grunt; it then went on to report how I was dissatisfied by the orgasmic noises coming from a big-breasted gyno. I said to those gathered around the table in judgment, “Is this your evidence—your Troma’s War smoking machine gun? If telling a pig-man to snort louder and telling a bimbo to groan is what you gentlemen consider to be directing—if that’s what you believe is directing—then our profession is in deep trouble.” Everyone except Ackerman laughed. I continued: “Michael Herz is one director and the other credited director, Samuel Weil, is not I, but a symbolic name for the Troma-team collaborative effort.” I was, for our purposes, merely acting in my role as producer/director. “I am a strong producer. In the tradition of David O. Selznick, I need to tell the director and actors what to do.” I was exonerated but later resigned from the union.
Years later I lit into a now very old Stanley Ackerman while I was on the dance floor of the annual DGA awards. I was on the arm of my wife Pat, and she almost killed me. The story of my getting pushed out of the union became legendary within the DGA.
42 The DGA has since improved its rules. Now young DGA members routinely take production jobs on other films to learn and advance their producing careers and DGA rules permit them to direct ultra low-budget movies.
43Any union that would do everything they can to stone its members for trying to create a piece of art is not a union that has its
members best interests at heart. I understand that Oscar winner Jon Voight
44 went “SAG-Financial Core” (wherein you are allowed to be a member of the union and do nonunion work, yet are unable to vote) in order to do a film he really believed in, but one in which the filmmakers didn’t have enough money for a union production. Because of his daring choice, SAG uninvited him from attending the SAG Awards, for which he was nominated for his performance in the TV show
The Five People You Meet in Heaven. Even poor black-listed
45 Professor Irwin Corey was fined by the Screen Actor’s Guild for acting in our non-union 1983 production of
Stuck on You. As Trent Haaga said earlier, because I produce movies that call for very large casts, my films could never be made using SAG actors under a SAG contract. Our budget would quadruple!
Also, if we were to produce a union movie, SAG would get a gross percentage of the movie profits before anyone else involved in the film got any money whatsoever—not the people who wrote it, the people who directed and acted in it, or the people who invested money in it. SAG bureaucrats, the people who do the absolute least to create the engine of jobs a movie production creates and utilized zero artistic ingenuity—they get their money first. In other words, everyone who had absolutely nothing to do with the reason the movie exists in the first place gets a huge chunk off the top before anybody else. This is fundamentally wrong. The 92 percent of actors who never work may or may not agree with me.
Avi Lerner and Buddy Giovinazzo Say Unions Cause America’s Lottery
Who is Buddy Giovinazzo?
Buddy Giovinazzo is a director/writer who began his career with Troma’s Combat Shock
. His most recent feature, Life Is Hot in Cracktown
(based on a book he wrote of the same name), stars Kerry Washington, Lara Flynn Boyle, Illeana Douglas and Shannyn Sossamon. AL: On an A-list film, we’ll do a movie for anywhere from 40 million to 50 million dollars. It’s all about the budget—you take as much money as you can based on how much you think you can sell. We do use the Screen Actors Guild, but I think one of the major problems with America and the economy are the unions—the unions are the reason why America is incapable of producing anything on the level of other countries—because of the way the unions treat their members and the companies that hire their members.
For example, if someone in our business is making $2.5K a week, which is a great salary for anyone in the world, then the union will take 30 percent of that. They take 30 percent of the cost and use it for whatever reason they want. When you have five or six different unions, everyone takes his own share.
BG: Our budget for Life is Hot in Cracktown was $1 million dollars. We had a SAG cast, but a non-union crew. When you’re a small film, like ours was, the unions will sometimes come and try to shut down your production. A union representative will approach the cameraman and say, “Hey, do you want to be a member of our union?” and that question is a crew member’s dream. All crew people want to work on union films, because that’s where the money is. The union rep will offer him direct union membership and shut down the rest of the production.
A lot of times, someone on the crew who wants to be in the union will call the union and complain that we aren’t paying them overtime, and the union will come down and shut you down. We were lucky no one did that on our film, but if I were a bastard director, it would happen. If no one complains, and there’s no money to be had, they don’t shut you down.
AL: The most ridiculous union in the world is the teamster’s union. Every 17-year-old has a driver’s license and yet they need the union to protect them. Like you need a special education to drive a truck. A lawyer will study three years at a university; a doctor will study seven years at school and in residency in order to be a good doctor. A driver needs maybe one or two weeks to learn how to drive and yet a driver on a union movie in New York will cost you $6
K, $4
K a week, and then the unions will take $2
K. This is outrageous. You have to take a certain number of them and you have to have teamster captains—production coordination and a driver coordination. The way that America is forced to use unions … it’s helping un-America. And that’s the reason America is bankrupt.