Chapter nine. Face the Music

Post-production and Distribution or Pump Up Your Production to a Higher Level
What is this world and crazy movie business coming to I wondered? Cannes, 5 the premiere film festival in the world, the most international one of them all, and they’d chosen a Disney animated film for their prestigious opening slot! Had they become so corporate? Was the economy so bad that Cannes couldn’t even afford to invite human actors to walk the red carpet? I mused about this state of affairs as I began jogging through the streets of Queens to make it to the Troma office in time for the start of the interview. I started panting in the humidity of the spring rain.
The interview went on and on and was a great success, at least from my vantage point. 7 Just as I hung up the phone, I knocked over yesterday’s cup of tea. While hurriedly cleaning my incredibly messy desk8 and digging down through layers of paper to wipe up all of the liquid, I discovered a letter with another, older distinct brown tea ring adorning it, hidden under piles of pieces of unopened mail and junk postmarked several days earlier. It’s a good thing I am a klutz and spilled the tea, or I never would have come across this letter!
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I’ve given a lot of thought to your situation, Lloyd, and I think that other young9 producers will make use of this wonderful platform as well, for there is still so much unexplored territory. You should encourage them. Independent artists look to you to lead the way. You are my favorite film director. You are so hot. You could turn me to that love that darest not speak its name. 10
Thank you for the tickets to the premiere of The Toxic Avenger Musical. Michelle and I would love to attend the show (especially because of our interest in all things ecologically enlightening), but we will probably be wiped out completing our first 100 days in office in only 72 days. They also just told me that The Beast 11 would have trouble navigating Manhattan streets (not to mention all the comp tickets your producer would have to offer my Secret Service boys and gynos). I will, however, make sure that Air Force One and an F-14 buzzes around Manhattan, the Statue of Liberty, and Ground Zero to promote The Toxic Avenger Musical. Aretha Franklin dared me.
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Who is Joe Lynch?

Fox saw a music video I had done that cost me literally $1K, for a band called Strapping Young Lad, where I took the band and I put them in Evil Dead, 17 because Evil Dead is one of my favorite horror movies18 and the singer and I shared a mutual love for that film—I said to him, “What if we put you in the house from Evil Dead?” Long story short, they liked it, we did it and it was a big hit on Headbanger’s Balland the guys at Fox saw it and said, “Hmm, he must know about horror movies,” and based on that, they offered me the opportunity to direct Wrong Turn 2.
Moviemaking in the 21st century has become something that is utterly extraordinary. The availability of high quality high-def equipment at relatively inexpensive prices (compared to that of film and 35mm cameras), coupled with the immediacy of the Internet, is creating a tidal wave of new creativity. It is my hope that this tidal wave becomes a tsunami of brilliant creative producing that floods this big blue marble of ours with its diversity. Now, finally, we can all go out and produce our own damn movies, totally in control of our own content! When I started in the business 40 years ago, hardly anyone could produce his, her or its own damn movie. It was too damn expensive. Remember way back in this book how I talked about how my film Battle of Love’s Return made in 1970 cost $8K? That was a rock-bottom budget then. But $8K in 1970 dollars would be equal to over $100K today, taking into account inflation, and Battle of Love’s Return was technically ass. Not many people have $100K today to blow on their first movie! So, how nice that you can use a $500 HD camera from Best Buy, along with your computer to produce a movie that looks 10,000 times better than Battle of Love’s Return for practically nothing! Also, had I had access to the Internet’s Mandy.com or Craigslist.org in 1970, I could have assembled a much better cast and crew and, again, using the Internet, maybe even found some free “production stress-reducing clips” instead of having to use my very expensive (in those days) Penthouse magazines.
Today, there is a ready, willing and able audience available to you on the Internet—you can reach Mumbai, India; Adelaide, Australia; Okinawa, Japan; and all the little towns and villages in between. People don’t need to haul their asses to a movie theatre or a video rental store—the DVDs get mailed to your house or the movie will be on the Internet or some “On Demand” cable channel pretty soon. Why shell out $12.50 (the cost of one movie ticket in most New York City movie theatres) when there’s plenty of untapped entertainment just waiting for you at the tip of your fingers on any computer keyboard?
Moreover, this is a sound-byte culture. Anything Paris Hilton or the President says (usually in that order) is instantly broadcast, scrutinized and dissected around the world. Today, there is no “how to” holy grail for producing movies. We live in a world that is rapidly changing. I’ve been producing movies for more than 40 years and I have tried to change the way I work and adapt with the times. You, too, have to adapt and find your own way into this business, whether it’s taking shitty jobs on other people’s shitty movies or at other people’s production companies, or skipping a liberal arts education and forking over the cash for some fancy film-school degree, or just going out with your own camera and peeps to produce a 3-minute “calling card”21 movie. I just traveled to Bechtelsville, Pennsylvania to play a lawyer who gets disemboweled in Ted Moehring’s giallo22 feature film, Bloodbath in theHouse of Knives. Ted has his own studio comprised of exactly three lights, a microphone, a boom pole and a Canon HD camera. The cost was under $2K for all of this, and he has been renting out the equipment to make back some of his investment. He needs nothing more. He can remain in Bechtelsville, Pennsylvania, wherever that is, and produce all his own damn movies. Also, he will use the Internet to promote his film to the many giallo fan sites, so he has a built-in audience. Because his entire production budget is also only $2K, Ted will distribute his own film himself over the Internet and at horror conventions and can probably make a profit.

(And Neveldine and Taylor Interject)

Producing movies is a complex piece of art creation that requires the synthesis of a lot of skills. We came of age as producer/filmmakers in Austin, Texas in the 1990s, a time when real indie film24 was popular and abundant. A lot of our friends spent years and years raising money for their first feature that cost anywhere between $250K and $500K. It took five or six years to get the budget together, but in the meantime, they weren’t practicing their craft. Then they’d make the movie and it wouldn’t be that good. Why? Because they were practicing their fundraising, not their filmmaking. So our philosophy has always been to make cheap films and make a lot of them so that you can find your voice while you are producing them. That’s what you did, Lloyd.
DUPLASS BROTHERS:Eventually, you have to figure out what you can offer the world. While you are figuring out what your opus25 is going to be, it’s easy to make films with digital cameras and digital editing. It’s easy to fail, but your mistakes are cheap and you learn from them.
Back in the 1970s, it cost me about $500K to learn from my mistakes on Battle of Love’s Return, Sugar Cookies and Big Gus, What’s the Fuss? Today you can fuck things up like I did for less than 5 percent of that! Speaking of opii, 26 you’re probably wondering what to do about getting a great music track for your own damn movie that you’re producing. Because, let’s face it: music for your film or viral movie or music video is crucial for the trajectory of the emotional arc you want your audience to travel. Maybe you think it’s hopeless because you can’t afford “great” music. Well, there are hundreds of thousands of musicians on MySpace and other sites who will let you hear their work and most likely be dying for you to give them exposure by using their songs in your movie. For free!
Take Poultrygeist as another example. Being the musical extravaganza made for “chicken feed” that it was, Gabe Friedman and I had to write our own damn lyrics. But we needed someone to bring them to life. I put out an ad on the Internet asking for a composer seeking the acute privilege of scoring a Troma movie for no money whatsoever in exchange for a rockin’ credit and incredible experience. 27 We were inundated with responses! Some were slackers, but many of the sincere responses came with great samples and compositions from talented musicians across the country and the continent. As it turned out, one of the best came from Edmonton, Canada, by way of Mr. Duggie Banas. Through the beauty of the Internet and modern technology, Duggie, Gabe Friedman and I were able to work intensively together over several months, honing and then recording the tracks until they were perfect. Duggie worked his Banas off! I didn’t even meet Poultrygeist’s composer, film scorer and music producer in person until a Poultrygeist screening at a festival in Calgary, Canada, two years after Duggie and I had met on the Internet. After meeting him in person, I felt guilty that Duggie did so much hard work over so much time for free. So I sent him a big $100 dollars.
Thank You for the Music28
Dennis Dreith

Who is Dennis Dreith?

Giuseppe Andrews composes all of his own damn music. Believe it or not, I used to do that, too. For Battle of Love’s Return and The Girl Who Returned, I knew enough clarinet31 to pick out the main melodic themes played throughout the course of the movie. As I made those movies during my time at Yale, we recorded the music in one of the piano rooms there in the Music Department using a reel-to-reel tape recorder and microphone. In Sugar Cookies, we worked with composer Gershon Kingsley, whose big claim to fame at that time was the Maxwell House coffee commercial jingle and a novelty song called “Popcorn.”Sugar Cookies was one of the first movies to be scored entirely using a Moog synthesizer. 32 During an early scene within Sugar Cookies, Mary Woronov plunks out about five random notes on the piano. Gershon used those five notes as the theme to score the entire movie.
Daniel Archambeault-May

What is a Troma Fan?

For every piece of big-ticket software, there’s a free or open source application that works just as well, if not better. For example, I’m writing this in OpenOffice.org (downloaded for free off the Internet!). And it’s every bit as capable as the $300 name-brand application (by Microsoft). But it doesn’t stop there. The entire process of making your own damn digital movie can be handled with free applications—and great ones, too. I won’t mention anything here unless it’s absolutely capable of professional quality work, and is 100 percent free.
Who says mind-blowing CGI special effects are only for the big-budget studio blockbusters? Blender is a full-featured 3D modeling software that can more than hold its own. Aside from being used on Spiderman 2, it was also the force behind the entire CGI production of the independently made short Elephants Dream. Among its numerous abilities, Blender can function as a nonlinear editor. Get it without paying a dime from http://www.blender.org.
Now, you need to edit your feature film. That’s where things get a little trickier. Quality NLEs are few and far between in the open source world, but you aren’t without options. Applications like Avidemux and Kino can handle most simpler productions. So can the aforementioned Blender. If you just need to cut and paste together your talking-heads drama, these will do the job. If you need something more, with lots of effects and compositing, Cinelerra is the way to go. Its interface is horsey35 to work with at times, but it is a very powerful piece of software, and won’t leave you wanting anything but an easier interface. Visit http://www.cinelerra.org.
Audio will make or break your movie. Luckily, audio is where free software really shines. Ardour is the best in the business, in my humble opinion. You can record, rerecord, layer, add music, and anything else that can be considered audio production. Go to: http://www.ardour.org. If it’s not available for your platform, Audacity will also work wonderfully. Get it from http://audacity.sourceforge.net.
Burn your finished flick to DVD using DeVeDe, make up some cover art and posters in GIMP or Inkscape, and call it a wrap. All can be found at http://www.majorsilence.com/devede, http://www.gimp.org and http://www.inkscape.org.

Who is Herschell Gordon Lewis?

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Figure 9.5.
Herschell Gordon Lewis and lovely focus puller watch LK’s crappy acting on set of Grim Fairy Tale.
I just acted in Herschell’s new film, Grim Fairy Tale. It looks as though this may be his supreme masterpiece. Herschell stresses that all of his movies are market-driven, but I believe that he is a true artist in spite of this approach. There is no way his soul is not in his films. In spite of his intellectual devotion to his production theory that it’s about marketing, I believe that Herschell is a closet “to thine own self be true” artist. 39 I’m talking about the “auteur theory” (remember the footnote in Chapter 8?), which was that the filmmaker is the author of the film and the film produced should display what is truly in his heart—like Mark Harris, who described movies in Chapter 4 such as Million Dollar Baby and Crash. Herschell produces only what he believes in. But whereas Harris uses major stars to satisfy Herschell’s marketing theory, Herschell uses genre elements to guarantee a market for his productions.
Mark Damon

Who is Mark Damon?

Sent: May 9, 2009 1:21AM
To: Lloyd Kaufman < lloyd@troma.com>
Subject: RE: from sHitler
FOOTNOTE GUY: WOW! Mark Damon was really inspiring! Look, Lloyd, we feel like Sara, too. We’re done. I mean, Index Gyno and I are moving on. For real. We took your advice in Chapter 3 and networked. We net Font Gyno to pull a favor with Header Guy and move us up in this world. Taking your advice, we are going to produce our own short film, Lloyd. We’re gonna shoot “How to Make Your Own Damn Footnotes!”
INDEX GYNO: We are so over being pushed to the margins of your life. We are going to be sending minutiae all over the Internet with our producing debut and then … who knows what’s next!? “How to Make Your Own Damn Index! Books and merchandise will follow!”
Well, gee, little guys and gynos, I’m happy for you, I really am … in a marginal way. It’s true, anything is indeed possible. 41 That is, in fact, exactly what I want you and everyone to do who’s reading this book. Go out, make your dream come true and produce your own damn movie!