Table of Contents

Cover

Epigraph

Title page

Copyright page

DEDICATION

FOREWORD

HOW TO BE GREAT AT THE STUFF YOU HATE

INTRODUCTION

About This Book

About Me

Who Should Read This Book?

Why You Should Read This Book

What’s Different about This Book?

CHAPTER 1 THE STUFF YOU HATE . . . SELLING

What Is Selling?

Why People Buy

The Characteristics, Attributes and Qualities of Good Sales People

CHAPTER 2 INTRODUCING THE TARGET, CONNECT, MEET, ASK MODEL

Target

Connect

Meet

Ask

Following Up

CHAPTER 3 TARGET (WHO, WHICH, WHAT)

Getting Started: A Definite But Flexible Focus

Your Target List

HOT: Your Existing Customers

WARM: Customers of the Organization in Which You Work

TEPID: Referrals

COLD – People With Whom You Have No Connection

Following Up

CHAPTER 4 CONNECT

The Cold Call

Connecting by Email

Connecting by Letter

Speaking in Public

Following Up

CHAPTER 5 NETWORKING

What Is Networking?

Networking with Strangers

The Networking ‘Event’

The Seven Stages of Body Language

Following Up

CHAPTER 6 SMALL TALK

Topics

Talking about Yourself

Being Memorable

Write It Down

Business Talk

Listening

How to Move On

Following Up

CHAPTER 7 FOLLOWING UP

Following Up after a Networking Event

Following Up on Follow Up

CHAPTER 8 MEET

The Meeting

Asking Questions

Buying Signs

Features and Benefits

Wants and Needs

CHAPTER 9 ASK

First Things First: You Must ASK

The Use of Silence

Keep On Asking

Dealing with Objections

Possible Outcomes

EPILOGUE

Have a Style

Keep Doing It

Pick ‘n’ Mix

ACKNOWLEDGEMENTS

ABOUT THE AUTHOR

Index