You have a great idea, a perfect plan, and the money to make it all happen. What’s the next step? Get set for business with Part 4, “Prepare.” First, we’ll show you how to get what you want out of every deal, with negotiating tips that will put you in the driver’s seat in any situation. Learn how to select a prime location that will get customers to come in and come back. We’ll show you retail operating options, such as kiosks and carts, plus how to negotiate the lease you want.
Or maybe your plan is to start your business from home. If so, you’ll learn the steps to setting up a home office. Or perhaps you’re looking for a flexible, shared space to call home. You’ll learn about the options—and support—available in your own backyard. Whether it’s at home or away, once you’ve found the right site, we share secrets for giving your business a professional image with furniture, business cards, and stationery that all spell success. Next, stock your shelves—virtual and otherwise—with inventory: You’ll learn how to choose, track, and maintain your product supply and discover the best sources for getting what you need.
Once you have the inventory, you have to sell it. That’s why in the next section, we discuss setting up mailing systems, credit, including the most important part of business ownership—getting paid. We’ll reveal how to give your customers credit without getting taken, plus tips for accepting credit cards, debit cards, and checks and collecting on slow-paying accounts. Discover how to choose the right mailing equipment as well as the most efficient, convenient, and economical ways to send mail.
Protect the business you’ve worked so hard to start by checking out our chapter on insurance. We show you the basic insurance no business owner should be without, plus how to put together the perfect insurance package for your needs. Finally, if employees are part of your game plan, you’ll find all the information you need to hire smart. Learn the secrets of a good job interview, low-cost hiring options, and the laws you must know to stay out of hot water.
Now, get geared up for business! Part 5, “Buy,” takes you step by step through setting up your office. Office machines are more affordable than ever these days, so it’s simple to get set up on a budget; we’ll show you the options, from superstores and mail order to leasing and more.
Today’s technology can boost your business productivity like never before. Whether you’re in the office, at home, or on the road, we’ll explain the hardware and software tools you need to make the most out of every working moment. We’ll show you how to set up your business’s website, including choosing a web designer, getting set for ecommerce, and more. And finally, we’ll give you the latest on how smartphones, tablets, instant messaging, and more can keep you connected 24/7.