Contents
Start Your Own Freight Brokerage Business, 5th Edition
Introduction to the Freight Brokerage Business
Before Becoming a Freight Broker or Agent, Get the Proper Training
What Does the Business Require?
Building Carrier Relationships
Load Confirmation and Rate Agreement
Create Your Own Advisory Board
Keep Your Customers Out of Voicemail Jail
Transportation Brokerage Software
Use Online Content to Educate Your Customers
Communicating with Your Customers
Telephone, Online, or Face-to-Face Sales
The Power of Compensating Balances
Use Advertising and Marketing Techniques that Work
Get Rid of Carriers That Don’t Perform
Maintain a Broad and Diverse Customer Base
An Industry Veteran Puts the Pieces Together
Associations and Regulatory Agencies
Publications and Training Resources
Taking the Plunge: Get Ready to Be an Entrepreneur
Good Idea!: How to Get an Idea for Your Business
Good Timing: Should You Launch Your Business Part or Full Time?
Build It or Buy It?: Starting a Business vs. Buying One
Choose Your Target: Defining Your Market
If You Build It, Will They Come?: Conducting Market Research
The Name Game: Naming Your Business
Make It Legal: Choosing a Business Structure
Plan of Attack: Creating a Winning Business Plan
Call in the Pros: Hiring a Lawyer and an Accountant
All in the Family: Financing Starts with Yourself and Friends and Relatives
Nothing Ventured, Nothing Gained: How to Find and Attract Investors
Looking for Loans: The Ins and Outs of Debt Financing
Fed Funds: How to Get Government Loans
What’s Your Deal?: Negotiating Successfully by Cliff Ennico
Site Seeking: Choosing a Location for Your Business
Looking Good: Creating a Professional Image
Stock Answers: The Lowdown on Inventory
It’s in the Mail: Setting Up Mailing Systems
Charging Ahead: Offering Your Customers Credit
Cover Your Assets: Getting Business Insurance
Staff Smarts: Hiring Employees
Perk Up: Setting Employee Policies and Benefits
Buyer’s Guide: Business Equipment Basics
Business 24/7: Using Technology to Boost Your Productivity
Net Works: Building Your Company Website
Keep in Touch: Using Technology to Stay Connected
Marketing Genius: Advertising and Marketing Your Business
Talking Points: How to Promote Your Business
Sell It!: Effective Selling Techniques
Now Serving: Offering Superior Customer Service
Net Sales: Online Advertising and Marketing
Social Studies: Social Media Marketing
Can You Relate?: Social Media Networking
Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr.
Making a Statement: How to Create Financial Statements by J. Tol Broome Jr.
On the Money: Effectively Managing Your Finances by J. Tol Broome Jr.
Tax Talk: What You Need to Know About Your Taxes by Joan Szabo