Contents

  1. Cover
  2. Title Page
  3. Dedication
  4. Contents
  5. Acknowledgments
  6. Preface
  7. Introduction
  8. One: Entrepreneurship:
  9. Two: Understand Your Business
  10. Three: Money Matters
  11. Four: Would You Buy What You Sell?
  12. Five: It’s Not a Cash Flow Problem—It’s a Sales Problem
  13. Six: Hire for Attitude, Train for Skill, Fire When Necessary
  14. Seven: Lead, Follow, or Get Out of the Way
  15. Eight: A Good Deal for Everyone
  16. Nine: Building a Positive Public Image
  17. Ten: Only Diamonds Are Forever
  18. Eleven: Regrets, I’ve Had a Few
  19. Twelve: What Can We All Do Better?
  20. Notes
  21. Copyright