Contents

 

 

 

 

1. Introduction
2. Why Would I Write a Book About Social Media and More Importantly, Why Should You Read It? by Dan Kennedy
3. Data Speaks Louder Than Beliefs by Kim Walsh-Phillips
4. #NoBSsm Tweetable Takeaways
5. CHAPTER 1
6. In Search of Something Better
7. How to Find Profit in an Unprofitable World by Dan Kennedy
8. From In Desperate Need to In-Demand by Kim Walsh-Phillips
9. #NoBSsm Tweetable Takeaways
10. CHAPTER 2
11. Social Media Is Not Marketing
12. Media is Not Marketing by Dan Kennedy
13. Breakthrough Moments by Kim Walsh-Phillips
14. #NoBSsm Tweetable Takeaways
15. CHAPTER 3
16. All About that Base, Direct Response
17. Six Direct Response Marketing Principles That Have to be Applied to Social Media Marketing or You Might as Well Set Your Money on Fire (as Most Companies Do) by Kim Walsh-Phillips
18. The Importance of Creating Your Unique Selling Proposition by Dan Kennedy
19. #NoBSsm Tweetable Takeaways
20. CHAPTER 4
21. It’s Not All About You. Or Is It?
22. The Most Powerful Marketing Tactic (per Google) by Dan Kennedy
23. How to Create Celebrity Status Through Facebook by Kim Walsh-Phillips
24. #NoBSsm Tweetable Takeaways
25. CHAPTER 5
26. What Is Your Niche?
27. Niche Marketing by Dan Kennedy
28. Be a Magnet to Your Target Customers by Kim Walsh-Phillips
29. Get More of Your Best Customers by Kim Walsh-Phillips
30. Survey Your Best Customers by Kim Walsh-Phillips
31. #NoBSsm Tweetable Takeaways
32. CHAPTER 6
33. Magnetic Leads
34. How to Quickly Create an Effective Lead Magnet by Kim Walsh-Phillips
35. Get Your Target Market to Opt-In by Kim Walsh-Phillips
36. #NoBSsm Tweetable Takeaways
37. CHAPTER 7
38. Build Your Tribe
39. How to Set Up an Effective Ad on Facebook by Kim Walsh-Phillips
40. Going After Local Search by Graig Presti
41. How Paying for Likes Can Actually Help Your Business (and Other Shocking Insights) by Kim Walsh-Phillips
42. #NoBSsm Tweetable Takeaways
43. CHAPTER 8
44. Everything Else
45. What About LinkedIn? by Kim Walsh-Phillips
46. Unnecessary Distractions by Kim Walsh-Phillips
47. #NoBSsm Tweetable Takeaways
48. CHAPTER 9
49. The Magical World of Email
50. The Monetizing Magic, Crafting Effective Emails by Kim Walsh-Phillips
51. What Disney VIP Treatment Can Teach You About Email Marketing by Dan Kennedy
52. Effective Emails: How Obama Did It by Kim Walsh-Phillips
53. #NoBSsm Tweetable Takeaways
54. CHAPTER 10
55. Make It Your Nature to Nurture
56. How to Nurture a Prospect Through Facebook Even If They Never Opt-In to Your Email List by Kim Walsh-Phillips
57. Nurture Leads Into Sales: The Engagement by Kim Walsh-Phillips
58. #NoBSsm Tweetable Takeaways
59. CHAPTER 11
60. It’s the Little Things that Count
61. Effective Content 101: An Interview with Ahava Leibtag by Kim Walsh-Phillips
62. Why Micro-Commitments Matter by Kim Walsh-Phillips
63. #NoBSsm Tweetable Takeaways
64. CHAPTER 12
65. The Biggest Secret in Social Media Is Offline?
66. The Cost of Not Following Up by Dan Kennedy
67. Nurturing Prospects into Sales and Retaining Customers Through Newsletters by Shaun Buck
68. #NoBSsm Tweetable Takeaways
69. CHAPTER 13
70. Creating the Slam Dunk
71. Effective Calls to Action by Dan Kennedy
72. Making the Sale by Kim Walsh-Phillips
73. What Do You Do to Make the Sale without Breaking Trust? by Ari Galper
74. Where’s Your Hidden Money? by Kim Walsh-Phillips
75. From Sales Funnels to “Income At Will” by Dan Kennedy
76. #NoBSsm Tweetable Takeaways
77. CHAPTER 14
78. Transformation through Optimization
79. Landing Page Optimization: An Interview with Tim Ash by Kim Walsh-Phillips
80. Testing, Testing, 1, 2, 3: The Number-One Way to Prevent Wasted Marketing Dollars by Kim Walsh-Phillips
81. You’ve Gotta Play to Win by Kelly LeMay
82. Why Doesn’t a Click Turn into Business? by Parthiv Shah
83. #NoBSsm Tweetable Takeaways
84. CHAPTER 15
85. The Winner’s Circle
86. Book Winner Case Study by Kim Walsh-Phillips
87. #NoBSsm Tweetable Takeaways
88. CHAPTER 16
89. The Big Picture
90. Reaching More People by Kim Walsh-Phillips
91. The Trouble with Trending by Dan Kennedy
92. #NoBSsm Tweetable Takeaways
93. About the Authors
94. Index
95. Free Gift Offer

    Introduction

          Why Would I Write a Book About Social Media and More Importantly, Why Should You Read It? by Dan Kennedy

          Data Speaks Louder Than Beliefs by Kim Walsh-Phillips

          #NoBSsm Tweetable Takeaways

CHAPTER 1

    In Search of Something Better

          How to Find Profit in an Unprofitable World by Dan Kennedy

          From In Desperate Need to In-Demand by Kim Walsh-Phillips

          #NoBSsm Tweetable Takeaways

CHAPTER 2

    Social Media Is Not Marketing

          Media is Not Marketing by Dan Kennedy

          Breakthrough Moments by Kim Walsh-Phillips

          #NoBSsm Tweetable Takeaways

CHAPTER 3

    All About that Base, Direct Response

          Six Direct Response Marketing Principles That Have to be Applied to Social Media Marketing or You Might as Well Set Your Money on Fire (as Most Companies Do) by Kim Walsh-Phillips

          The Importance of Creating Your Unique Selling Proposition by Dan Kennedy

          #NoBSsm Tweetable Takeaways

CHAPTER 4

    It’s Not All About You Or Is It?

          The Most Powerful Marketing Tactic (per Google) by Dan Kennedy

          How to Create Celebrity Status Through Facebook by Kim Walsh-Phillips

          #NoBSsm Tweetable Takeaways

CHAPTER 5

    What Is Your Niche?

          Niche Marketing by Dan Kennedy

          Be a Magnet to Your Target Customers by Kim Walsh-Phillips

          Get More of Your Best Customers by Kim Walsh-Phillips

          Survey Your Best Customers by Kim Walsh-Phillips

          #NoBSsm Tweetable Takeaways

CHAPTER 6

    Magnetic Leads

          How to Quickly Create an Effective Lead Magnet by Kim Walsh-Phillips

          Get Your Target Market to Opt-In by Kim Walsh-Phillips

          #NoBSsm Tweetable Takeaways

CHAPTER 7

    Build Your Tribe

          How to Set Up an Effective Ad on Facebook by Kim Walsh-Phillips

          Going After Local Search by Graig Presti

          How Paying for Likes Can Actually Help Your Business (and Other Shocking Insights) by Kim Walsh-Phillips

          #NoBSsm Tweetable Takeaways

CHAPTER 8

    Everything Else

          What About LinkedIn? by Kim Walsh-Phillips

          Unnecessary Distractions by Kim Walsh-Phillips

          #NoBSsm Tweetable Takeaways

CHAPTER 9

    The Magical World of Email

          The Monetizing Magic, Crafting Effective Emails by Kim Walsh-Phillips

          What Disney VIP Treatment Can Teach You About Email Marketing by Dan Kennedy

          Effective Emails: How Obama Did It by Kim Walsh-Phillips

          #NoBSsm Tweetable Takeaways

CHAPTER 10

    Make It Your Nature to Nurture

          How to Nurture a Prospect Through Facebook Even If They Never Opt-In to Your Email List by Kim Walsh-Phillips

          Nurture Leads Into Sales: The Engagement by Kim Walsh-Phillips

          #NoBSsm Tweetable Takeaways

CHAPTER 11

    It’s the Little Things that Count

          Effective Content 101: An Interview with Ahava Leibtag by Kim Walsh-Phillips

          Why Micro-Commitments Matter by Kim Walsh-Phillips

          #NoBSsm Tweetable Takeaways

CHAPTER 12

    The Biggest Secret in Social Media Is Offline?

          The Cost of Not Following Up by Dan Kennedy

          Nurturing Prospects into Sales and Retaining Customers Through Newsletters by Shaun Buck

          #NoBSsm Tweetable Takeaways

CHAPTER 13

    Creating the Slam Dunk

          Effective Calls to Action by Dan Kennedy

          Making the Sale by Kim Walsh-Phillips

          What Do You Do to Make the Sale without Breaking Trust? by Ari Galper

          Where’s Your Hidden Money? by Kim Walsh-Phillips

          From Sales Funnels to “Income At Will” by Dan Kennedy

          #NoBSsm Tweetable Takeaways

CHAPTER 14

    Transformation through Optimization

          Landing Page Optimization: An Interview with Tim Ash by Kim Walsh-Phillips

          Testing, Testing, 1, 2, 3: The Number-One Way to Prevent Wasted Marketing Dollars by Kim Walsh-Phillips

          You’ve Gotta Play to Win by Kelly LeMay

          Why Doesn’t a Click Turn into Business? by Parthiv Shah

          #NoBSsm Tweetable Takeaways

CHAPTER 15

    The Winner’s Circle

          Book Winner Case Study by Kim Walsh-Phillips

          #NoBSsm Tweetable Takeaways

CHAPTER 16

    The Big Picture

          Reaching More People by Kim Walsh-Phillips

          The Trouble with Trending by Dan Kennedy

          #NoBSsm Tweetable Takeaways

    About the Authors

    Index

    Free Gift Offer