Use the activity of making quick and rough study models of your idea to explore alternatives, shape your value proposition, and find the best opportunities. Prototyping is common in the design professions for physical artifacts. We apply it to the concept of value propositions to rapidly explore possibilities before testing and building real products and services.
Unlock the power of prototyping. Resist the temptation of spending time and energy refining one direction only. Rather, use the principles described here to explore multiple directions with the same amount of time and energy. You will learn more and discover better value propositions.
Get “10 Prototyping Principles” poster.
Our help(s) who want to by and . (Tip: Add at the beginning or end of sentence: unlike )
Sketch explicitly how different ideas create customer value
Alternative prototypes in the form of Value Proposition Canvases
Use the Value Proposition Canvas to sketch out quick alternative prototypes, just like you would with napkin sketches or ad-libs. Don’t just work with the canvas to refine final ideas, but use it as an exploratory tool until you find the right direction.
Use a visible timer to constrain the time you spend working on a specific prototype. Keep early prototypes short.