2.1
Prototyping Possibilities

What’s Prototyping?

Use the activity of making quick and rough study models of your idea to explore alternatives, shape your value proposition, and find the best opportunities. Prototyping is common in the design professions for physical artifacts. We apply it to the concept of value propositions to rapidly explore possibilities before testing and building real products and services.

10 Prototyping Principles

Unlock the power of prototyping. Resist the temptation of spending time and energy refining one direction only. Rather, use the principles described here to explore multiple directions with the same amount of time and energy. You will learn more and discover better value propositions.

Get “10 Prototyping Principles” poster.

PROCESS
Make Ideas Visible with Napkin Sketches

Download the template

PROCESS
Flesh out Ideas with Value Proposition Canvases