Roger Martin
Paola Antonelli
1
The Foundation:
Why Design?
Why Now?
by John Maeda
by Roger Martin
by Jeanne Liedtka
If Managers Thought Like Designers
by Jeanne Liedtka
by Jeanne Liedtka and Henry Mintzberg
The Second Road of Thought: How Design Offers Strategy a New Tool Kit
by Tony Golsby-Smith
Design Thinking:
On its Nature and Use
by Charles Owen
Building Shared Understanding of Wicked Problems
by Karen Christensen and Jeff Conklin
A Survival Guide for the Age of Meaning
by Sohrab Vossoughi
by Dev Patnaik and Peter Mortensen
From Blueprint to Genetic Code: The Merits of an Evolutionary Approach to Design
by Tim Brown
How Design
Fits Into the Modern
Organization
by Claudia Kotchka
Embedding Design into Business
by Roger Martin
The Evolution of the Design-Inspired Enterprise
by Gabriella Lojacono and Gianfranco Zaccai
Designing in Hostile Territory
by Roger Martin
Mapping the Future in Uncertain Times
by Alonzo Canada
by Peter Coughlan and Ilya Prokopoff
How ‘Design Catalysts’ Conquer Growth Gridlock
by Jeanne Liedtka
Informing Our Intuition: Design Research for Radical Innovation
by Jane Fulton Suri
Turning Design Thinking into Design Doing
by Heather Fraser
Decisions by Design: Stop Deciding, Start Designing
by Colin Raney and Ryan Jacoby
Embracing Risk to Learn, Grow and Innovate
by Diego Rodriguez and Ryan Jacoby
The Future of Retail: From Revenue Generator to R&D Engine
by Dana Cho and Beau Trincia
Loyalty By Design: Using Design to Create Fiercely Loyal Customers
by Jeremy Alexis
Mind the Gaps: The Challenges of Using Design to Scale Solutions to Wicked Problems
by Robert Fabricant
by Fred Dust and Ilya Prokopoff
Beyond Strategic Thinking: Strategy as Experienced
by Jeanne Liedtka
by Tim Brown
Developing Design Sensibilities
by Jane Fulton Suri and Michael Hendrix
by Sarah Rottenberg and Isabel O’Meara
by Matthew May
Artistry: The Territory, the Map and a Compass
by Hilary Austen
Possibility Thinking: Lessons from Breakthrough Engineering
by Jeanne Liedtka and Robert Friedel
Deconstructing the Design Thinker
by Sohrab Vossoughi
Observe First, Design Second: Taming the Traps of Traditional Thinking
by Matthew May
Supporting Innovation Through Analogical Reasoning
by Arthur Markman, Kristin Wood, Julie Linsey, Jeremy Murphy and Jeffrey Laux
Unveiling the Magic of Design: The Role of Synthesis
by Jon Kolko
Flipping Orthodoxies: Overcoming Insidious Obstacles to Innovation
by Bansi Nagji and Helen Walters
Embracing Openness: Designing for the Loss of Control
by Tim Leberecht
From Plague to Paradigm: Designing Sustainable Retail Environments
by Steve Bishop and Dana Cho
Hybrid Insights: Where the Quantitative Meets the Qualitative
by Johannes Seemann
Collaborative Service: How Doing Less Can Satisfy Customers More
by Heather Emerson and Ashlea Powell
Business Design: Becoming a Bilateral Thinker
by Heather Fraser
Designing for Growth: A Tool Kit for Managers
by Jeanne Liedtka and Tim Ogilvie