INDEX

3D Negotiation, 163 123

Agreement, 39–41

A

Adams, Gerry, 194–195

Adams, John, 52

Agreement on Ending the War and Restoring Peace in Vietnam, 103

Alexander II, 164

alternatives, analyzing, 162–163

ambiguity. See strategic ambiguity.

analysis-paralysis, 104

Aniston, Jennifer, 111

Anti-Federalists, 66

apologizing for offers, 36–37

appropriateness, logic of, 30–37

AS (active surveillance) for prostate cancer, 28–37

audience, preparing for your argument, 133–134

audience problem, 14

B

backing down from demands, 12–13

Barclay, Thomas, 52, 56–57

barriers to empathy, 142–143

behavior, explaining vs. justifying, 128, 141–142

boilerplate, 33–34

books and publications

3D Negotiation, 163

“The Agnostic Cartographer,” 181

Agreement on Ending the War and Restoring Peace in Vietnam, 103

Diplomacy, 95

Getting Past No, 19

Great Hatred, Little Room, 185

Talking to Terrorists, 194–195

“Vices of the Political System of the United States,” 63

Boylan, Arthur, 8

breach of agreement. See reneging on an agreement.

breaking deadlocks, 14

bridging, 151–153. See also reframing.

Bush, George W., 45

C

Caribbean Crisis. See Cuban Missile Crisis.

cartography, role in negotiations, 180–188

case studies

contract renewal, 53–54

deadlocks. See deadlocks, case studies.

empathy. See empathy, case studies.

framing. See framing, case studies.

Iraq War, 45–50

NPT (Non-Proliferation Treaty), 38–44

in peacemaking. See peacemaking, case studies.

process. See process, case studies.

resistance to change. See prostate cancer treatment protocol.

strategic ambiguity, 38–44

Sun Microsystems, 68–70, 77

US–India civil nuclear agreement, 38–44

Castro, Fidel, 124–125

Catholics, in Northern Ireland, 193–195

changing landscapes, 164

Cialdini, Robert, 31

civilian nuclear agreement. See NPT (Non-Proliferation Treaty).

clarifying conditions, 154–155

clarity on process

definition, 72

failure to achieve, 75

Collins, Michael, 186

commercial agreements

with a company in China, 135–141

with an international corporation, 154–155

royalty rates, 24

commitment to process

definition, 72

displaying, 112

failure to achieve, 75

compliance with appropriate behavior, ensuring, 42–43

concessions, labeling, 113–116

conditions, clarifying, 154–155

confirmation bias, 168–169

conflict, social construction of, 183–184

Congress of Vienna, 90–91

consensus on process, 83–85

constraints, analyzing, 162–163

contract renewal, 53–54

cornering yourself or your opponents, 131–132

cost-benefit analysis, 30–37

credibility

definition, 130

safeguarding, 116–117

vs. strategic flexibility, 130

Cuban Missile Crisis, 122–133, 169, 182

current reality, 186–187

curse of knowledge, 132–133

D

Day of Catastrophe (Naqba), 184–185

deadlocks

audience problem, 14

breaking, 14

creating value, 177

definition, 5

over incompatible positions, 13

partners vs. opponents, 176

preempting vs. resolving, 54–56

zero-sum problem, 14

deadlocks, case studies

commercial agreements, 24

NFL negotiations, 8–14, 23–24

royalty rates, 24

decision making

apologizing for offers, 36–37

cost-benefit analysis, 30–37

justifying offers, 36–37

leveraging social proof, 31–32

the logic of appropriateness, 30–37

promise and perils of uniqueness, 32

setting the default option, 32–34

shifting the reference point, 34–36

value proposition, 37

default option, setting the, 32–34

diffusing the spotlight, 23–24

Diplomacy, 95

DUP (Democratic Unionist Party), 194–195

dynamic assessment, 164

E

Ehdaie, Behfar, 29–37

empathy. See also mapping the negotiation space; partners vs. opponents.

avoid cornering yourself or your opponents, 131–132

barriers to, 142–143

the beginning of history, 185–186

bridging, 151–153

characteristics of great negotiators, 134

clarifying conditions, 154–155

confirmation bias, 168–169

creating options, 126–127

creating slack in triggers for retaliation, 129–130

current reality, 186–187

curse of knowledge, 132–133

explaining behavior vs. justifying it, 128, 141–142

forgetting the past, 186–187

premature strategy selection, 168–169

preparing your argument vs. preparing your audience, 133–134

psychological barriers, 142

social construction of conflict, 183–184

strategic flexibility vs. credibility, 130

structural barriers, 142

tactical barriers, 143

for those who least deserve it, 128

timing of negotiations, 147–148

ultimatums, 131, 144–146

understanding the sacred, 184–185

working the whole body, 143–144

yielding, 150–151, 153–155

empathy, case studies

cartography and linguistics, 180–188

commercial agreement with company in China, 135–141

Cuban Missile Crisis, 122–133, 169

Houston Rockets draft pick, 167–168

an international corporation, 154–155

Israel/Palestine agreement, 184–185

a JDA (Joint Development Agreement), 135–141

Louisiana Purchase, 156–166

map of India, 180–188

modernity in Saudi Arabia, 149–150

partners vs. opponents, 171–175

teacher salaries, 152–153

value-maximizing outcomes, 171–175

ensuring the opponent’s safety, 19–20

examples. See case studies.

F

Faisal, King, 149–150, 153

FARC (Revolutionary Armed Forces of Colombia), 82–83

Federalists, 66

final agreement, 86

first-mover advantage

in framing, 52–53

setting defaults, 33

flexibility

process, 78–79

structure, 26

style, 26

forgetting the past, 186–187

forward momentum, preserving, 82–83

framing. See also reframing.

apologizing for offers, 36–37

building trust, 19–20

challenging a disadvantageous frame, 115–116

cost-benefit analysis, 30–37

decision making, 30–37

definition, 11

diffusing the spotlight, 23–24

ensuring the opponent’s safety, 19–20

flexibility on style and structure, 26

getting unstuck as a short-term goal, 26

high-leverage moments, 56–57

holding firm on substance, 26

incompatible positions, 25

justifying offers, 36–37

leveraging social proof, 31–32

limits of, 45–50

the logic of appropriateness, 30–37

negotiating issues simultaneously, 22–23

one-issue negotiations, 21–22

optics of the deal, 18–19

package offers, 22–23

positions vs. interests, 25

promise and perils of uniqueness, 32

relationships based on equality, 57

resistance to change. See prostate cancer treatment protocol.

selling the deal, 19–20

setting the default option, 32–34

shifting the reference point, 34–36

splitting issues, 24

strategic ambiguity, 38–44

unmasking underlying interests, 25

value proposition, 37

writing the opponent’s victory speech, 19–20

framing, case studies

commercial agreements, 15–18

Iraq War, 45–50

NFL negotiations, 8–14, 23–24

prostate cancer treatment protocol, 28–37

royalty agreement, 15–18

France, and the Napoleonic Wars, 89–91, 93–94

Friends TV show, 109–117

G

George, Lloyd, 186

Germany, after WW I, 89–91, 93–94

Getting Past No, 19

getting unstuck as a short-term goal, 26

good fortune, preparing for, 165–166

Good Friday Agreement, 193–195

Google map sites, 181

Great Hatred, Little Room, 185

Great Negotiator Award, 134

Gulf of Tonkin incidents, 98

Gulf of Tonkin Resolution, 98

H

Hamilton, Alexander, 165

Harden, James, 167–168

Hattusili III, 1

high-leverage moments in framing, 56–57

history, beginning of, 185–186

Houston Rockets draft pick, 167–168

human interaction, role in negotiation, 5, 197–198

Hussein, Saddam, 45

Hyde Act (2006), 39

I

Ibn Saud, 149–150

ICAP (Interests, Constraints, Alternatives, Perspective) analysis, 162–163

implementing the results of process, 65–66

incompatible positions, 25

Independence Day (Yom Ha’atzmaut), 184–185

India–US civil nuclear agreement, 38–44

insufficient groundwork for process, 104

interests

analyzing, 162–163

underlying, unmasking, 25

vs. positions, 25

international corporation, commercial agreement with, 154–155

IRA (Irish Republican Army), 193–195

Iraq War, 45–50

Israel/Palestine agreement, 184–185

J

JDA (Joint Development Agreement), 135–141

Jefferson, Thomas, 52, 158–159, 165

JFK. See Kennedy, John F..

Johnson, Lyndon, 98–103

justifying offers, 36–37

K

keeping your word, 116–117

Kennedy, John F., 122–133, 169, 182, 188

Kennedy, Robert, 122–123, 128, 131–132

Khosla, Vinod, 68–70, 78

Khrushchev, Nikita, 123–127, 131, 182

Kissinger, Henry, 95

Koh, Tommy, 54–56

L

labeling concessions, 113–116

Lax, David, 163

LeBlanc, Matt, 114–115

legitimacy, process as proxy war for, 105–106

leverage, process as proxy war for, 105–106

leveraging social proof, 31–32

linguistics, role in negotiations, 180–188

Livingston, Robert, 156–158

lockouts

definition, 80

in the NHL, 80–81, 147–148

logic of appropriateness, 30–37

Louisiana Purchase, 156–166

low bar for progress, high bar for agreement, 85

M

Madison, James

Louisiana Purchase, 157–159

negotiating the US Constitution, 61–64, 155

mapping the negotiation space

action away from the table, 163–165

alternatives, analyzing, 162–163

changing landscapes, 164

constraints, analyzing, 162–163

creating option value, 166–168

description, 161

dynamic assessment, 164

ICAP analysis, 162–163

improving positioning, 166–168

interests, analyzing, 162–163

Louisiana Purchase, 156–165

perspective, analyzing, 162–163

preparing for good fortune, 165–166

relevant parties, 161

role of third parties, 163–165

static assessment, 164

strategic assessment, 164

trilateral thinking, 160–161

maps

Google map sites, 181

role in negotiations, 180–188

McGuinness, Martin, 185, 194–195

McNamara, Robert, 124

McNealy, Scott, 68–70

mediator’s tactic, 73

Mohammed III, 52

Monroe, James, 159

Morey, Daryl, 167–168

Moroccan-American Treaty of Friendship, 51–52

MSKCC (Memorial Sloan Kettering Cancer Center), 28

Mukherjee, Pranab, 41, 42

N

Napoleon, 156–164

Napoleonic Wars, 89–91, 93–94

Naqba (Day of Catastrophe), 184–185

Nationalists, 193–195

negotiation

crucial levers. See empathy; framing; process.

definition, 4–5

in human interaction, 197–198

one-issue, 21–22

on simultaneous issues, 22–23

tactics vs. principles, 196–197

timing of, 147–148

negotiation space, mapping. See mapping the negotiation space.

negotiators, characteristics of, 134

Negroponte, John, 46

NFL negotiations, 8–14, 23–24, 177

NHL strikes and lockouts, 80–81, 147–148, 177

NLF (National Liberation Front), 98

normalizing process, 72–75

Northern Ireland conflict, 185–186, 193–195

NPT (Non-Proliferation Treaty), 38–44

NSG (Nuclear Suppliers Group), 39

nuclear agreement between the US and India. See NPT (Non-Proliferation Treaty).

O

October Crisis. See Cuban Missile Crisis.

one-issue negotiations, 21–22

123 Agreement, 39–41

opponents vs. partners. See partners vs. opponents.

optics of the deal, 18–19

option value, creating, 166–168

order-of-speaking negotiations, 100–103

P

package offers, 22–23

Paisley, Ian, 194–195

Palestine/Israel agreement, 184–185

parasitic agreement, 48–50

parasitic value creation, 49

Paris Peace Accords, 103

partners vs. opponents

case study, 171–175

creating value, 176

deadlocks, 176

imagining the impossible, 178–179

ugly conflicts, 176

value-maximizing solutions, 177

peacemaking, case studies

Congress of Vienna, 90–91

France, and the Napoleonic Wars, 89–91, 93–94

Germany, after WW I, 89–91, 93–94

Napoleonic Wars, 89–91, 93–94

Paris Peace Accords, 103

between warring factions, 55–56

WW I, 89–91, 93–94

peacemaking, underinvestment in process during time of peace, 95–97

perspective, analyzing, 162–163

Pierce, William, 67

positioning, improving, 166–168

positions vs. interests, 25

Powell, Johnathan, 185, 194–195

preempting deadlocks vs. resolving, 54–56

preserving forward momentum, 82–83

principles, vs. tactics, 196–197

process

achieving full agreement, 78–79

addressing substantive concerns, 108

analysis-paralysis, 104

bypassing, 104–105

challenging destructive patterns, 115–116

clarity and commitment, 72, 75

consensus, 83–85

definition, 64

desire for strategic flexibility, 104

elements of, 64–65

final agreement, 86

flexibility, 78–79

implementation, 65–66

insufficient groundwork, 104

keeping your word, 116–117

labeling concessions, 113–116

low bar for progress, high bar for agreement, 85

mediator’s tactic, 73

negotiating before substance, 70–71

negotiating in parallel with substance, 108

normalizing, 72–75

order-of-speaking negotiations, 100–103

preparing for, 67

preserving forward momentum, 82–83

proxy wars for leverage and legitimacy, 105–106

reasons for getting stuck, 103–104

resolving residual conflict, 91–92

rules of engagement, 109–117

safeguarding credibility, 116–117

seeking equality and not advantage, 108

shaping, 63–65

showing commitment to, 112

staying at the table, 92–94

sufficient consensus, 84–85

synchronizing with other parties, 71

table-shape negotiations, 99–103, 105–106

taking a stand on, 106–108

transparency in the bargaining process, 86–88

underinvestment during time of peace, 95–97

vs. substance, 104–106

without a seat at the table, 94

process, case studies

Friends TV show, 109–117

negotiating a strategic partnership, 106–107

negotiating the US Constitution, 60–63

NHL strikes and lockouts, 80–81, 147–148

reneging on an agreement, 68–70, 77

Vietnam War, 98–103

prostate cancer treatment protocol, 28–37

Protestants, in Northern Ireland, 193–195

proxy wars for leverage and legitimacy, 105–106

PSA (prostate-specific antigen), 28

psychological barriers to empathy, 142

psychological lens, 11

R

Ramesses II, 1

Randolph, Edmund, 63

reference point, shifting the, 34–36

reframing. See also framing.

bridging, 151–153

as early as possible, 53–54

ultimatums, 146

yielding, 150–151

relationships based on equality, 57

relevant parties, 161

reneging on an agreement

case study, 68–70, 77

managing risk of, 76

walking away from, 76–78

residual conflict, resolving, 91–92

resistance to change. See prostate cancer treatment protocol.

Resolution 1441, 46

resolving deadlocks vs. preempting, 54–56

resolving residual conflict, 91–92

Revolutionary Armed Forces of Colombia (FARC), 82–83

Rice, Condoleezza, 40–41

royalty rates, 15–18, 24

rules of engagement, 109–117

S

the sacred, understanding, 184–185

safeguarding credibility, 116–117

safety, ensuring for the opponent, 19–20

Saudi Arabia, selling modernity, 149–150

Schwimmer, David, 109–116

Sebenius, James, 163

Shay’s Rebellion, 60–61

Sinn Fein, 185–186, 193–195

slack in triggers for retaliation, creating, 129–130

social construction of conflict, 183–184

social proof, leveraging, 31–32

splitting issues, 24

static assessment, 164

staying at the table, 92–94

strategic ambiguity

case studies. See Iraq War; NPT (Non-Proliferation Treaty).

compliance with appropriate behavior, 42–43

description, 41–42

in early relationships, 42–43

parasitic agreement, 48–50

parasitic value creation, 49

as substitute for agreement, 47

tradeoff between current and future conflicts, 47–48

when there is no substantive agreement, 48

strategic assessment, 164

strategic flexibility, 130

strategic partnership, negotiating, 106–107

strategy, selecting prematurely, 168–169

strikes

definition, 80

in the NHL, 80–81, 147–148

structural barriers to empathy, 142

structure, flexibility, 26

style, flexibility, 26

substance

holding firm on, 26

negotiating in parallel with process, 108

vs. process, 104–106

sufficient consensus, 84–85

T

table-shape negotiations, 99–103, 105–106

tactical barriers to empathy, 143

tactics vs. principles, 196–197

Tallyrand, 93

teacher salaries, 152–153

third parties, in mapping negotiation space, 163–165

Third UN Conference of the Law of the Sea (1973–1982), 54

3D Negotiation, 163

transparency in the bargaining process, 86–88

treaties

Moroccan-American Treaty of Friendship, 51–52

NPT (Non-Proliferation Treaty), 38–44

oldest in US history, 51–52

Treaty of Kadesh, 1–2

Treaty on the Non-Proliferation of Nuclear Weapons, 38–44

Treaty of Kadesh, 1–2

Treaty on the Non-Proliferation of Nuclear Weapons, 38–44

trilateral thinking, 160–161

trust, building, framing, 19–20

U

U-2 spy plane, 129–130

ugly conflicts

creating value, 177

definition, 5–6

partners vs. opponents, 176

ultimatums, 131, 144–146

UN Security Council Resolution 1441, 46

underinvestment in process during time of peace, 95–97

understanding the sacred, 184–185

Unionists, 193–195

uniqueness, promise and perils of, 32

unmasking underlying interests, 25

Ury, William, 19

US Constitution, negotiating, 60–63

US–India civil nuclear agreement, 38–44

V

value, creating in deadlocks, 177

value proposition, 37

“Vices of the Political System of the United States,” 63

Vickers, Andrew, 29

victory speech, helping the opponent write, 19–20

Viet Cong, 98

Vietnam War, 98–103

Virginia Plan, 62–63

W

walking away from process conflict, 76–78

War Guilt Clause, 90–91

Washington, George, 60, 62–63

Wavell, Earl, 93

working the whole body, 143–144

writing the opponent’s victory speech, 19–20

WW I, 89–91, 93–94

Y

yielding, 150–151, 153–155. See also reframing.

Yom Ha’atzmaut (Independence Day), 184–185

Z

zero-sum problem, 14, 21–22