Book 3

Dipping into Content Creation

Contents at a Glance

  1. Chapter 1: Creating Your Content Plan
    1. Evaluating Your Content
    2. Assessing Your Content
    3. Visualizing Your Sites
    4. Creating Your Plan
    5. Focusing on Specialized Content
  2. Chapter 2: Reviewing Content Types
    1. Dipping into Content Categories
    2. Working with Original Short- and Long-Form Content
    3. Using Curation
    4. Making Use of User-Generated Content
    5. Repurposing Content to Add Value
    6. Viewing Aggregated Visual Content
    7. Dealing with Live Video Content
    8. Extending Business News
    9. Offering Online Courses
    10. Managing Content Formats
  3. Chapter 3: Understanding the Customer’s Intent
    1. Knowing the Dynamics of Content Marketing
    2. Finding Your Path to Perfect Content Marketing
    3. Executing Perfect Content Marketing
    4. Distributing Content to Attract an Audience
  4. Chapter 4: Creating Content That Tells a Story
    1. Storytelling to Engage Your Audience
    2. Structuring Your Content Using Stories
  5. Chapter 5: Defining Your Content Framework Using Processes and Systems
    1. Organizing the Content Process
    2. Determining Roles and Responsibilities
    3. Managing the Workflow
    4. Documenting Your Policies and Procedures
  6. Chapter 6: Targeting Content for Your B2B Audience
    1. Creating a Content Library
    2. Humanizing Content
    3. Reaching Through Technology