Confident Digital Content by Waters, Adam -- Read -- Imperial Library of Trantor

Index

Acknowledgements Introduction

What we mean by digital What this means for you How did we get to where we are now? What this book is about Before we begin...

01 Why digital content skills are essential for your career

What has digital changed? Everyone’s digital now The digital skills gap The benefits of being multi-skilled Becoming more employable Demonstrating your skills Summary Note

02 How to write for digital

Short-form writing Long-form writing Storytelling Press releases Creating a style guide Common mistakes Summary

03 Making great video

Why video is essential The differences between linear and digital video The types of digital video The skills you (and your team) need The equipment you (and your team) need Live video Common mistakes Summary

04 Graphic design, photography and audio

Photography Audio Graphic design Brand world Summary

05 Digital community building

Building a community Finding out what they think Moderation Going live The rise of messaging apps User-generated content Influencers When things go wrong Summary

06 Evaluation

Why producing great stuff is only half the job Commonly used terms explained Common mistakes Specializing as an evaluator Using evaluation to encourage Summary

07 Social media

Mythbusting How to choose the right network Going viral Emotional hooks The serious stuff Tone of voice Challenges Common mistakes Summary

08 People

Types of people you’ll encounter Learning to embrace the risks of digital Digital content’s place in the organization How to build a creative team culture Developing your leadership skills Networking tools Summary

Conclusion Index