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Index
Cover
ADVANCE PRAISE FOR THE CARROT AND THE STICK
Title Page
Copyright Page
Dedication
Contents
List of Figures and Tables
Preface
Acknowledgments
Introduction
PART I: STRATEGIC CONTROL IN A SINGLE MARKET CONTEXT
1 Understanding Strategic Control Points (“The Stick”)
2 How to Spot Strategic Control Points: A Process for Identifying Them in Your Market
PART II: EXTENDING STRATEGIC CONTROL TO MULTIPLE MARKETS
3 The Competitive Ecosystem and the Visual Value Map
4 On the Outside Looking In: What Happens When Someone Else Owns a Strategic Control Point?
5 What Can Go Wrong When You Own a Point of Strategic Control? The Concept of Blowback to the Core
PART III: THE CARROT AND THE STICK: STRATEGIES FOR TODAY’S INTERCONNECTED ENVIRONMENT
6 The Concept of Aligning Incentives (“The Carrot”)
7 Why Utilizing the “Carrot” and the “Stick” Matters and What to Do about It
8 Game Theory, Signaling, and the Strategic Use of Information
Index
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