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Index
Researching UX: User Research
Notice of Rights
Notice of Liability
Trademark Notice
About James Lang
About Emma Howell
About SitePoint
Preface
Foreword
If You Feel Unsure, Then Read On
What We’ll Cover in this Book
The Gist of the Book
Acknowledgments
Conventions Used
Tips, Notes, and Warnings
Supplementary Materials
Chapter 1: Begin the Project
Get Started
1. Define Your Research
2. Define Hypotheses
3. Timeline & Resources
4. Engage Stakeholders
5. Identify Risks
Tools You Can Use
Use Desk Research to Generate Hypotheses
Hold a Kickoff Workshop
Talk to Your Stakeholders
Create a Research Canvas
Project Plan
Make a Plan to Engage People
4. Decide How You Will Communicate With Your Team
Work Through Risks to the Project
Summary
Chapter 2: Choose an Approach
The Core Concepts
What is Data?
Qualitative vs. Quantitative
Discovery vs. Validation
Insight, Evidence and Ideas
Validity
Scaling Your Investment
Multi-Method Approaches
In-The-Moment Research
Taking Care
Research as a Team Sport
Research Methods
Depth Interviews
User Testing
Guerrilla Interviews
Contextual Research
Web Analytics
Co-design
Card Sorting
Tree Testing
Surveys
A/B testing
Eyetracking
Diary Studies
Focus Groups
Necessary Skills
How to Choose Research Methods
How Many People?
Summary
Chapter 3: Finding Participants
Who To Recruit
Defining Your Sample
Creating a Recruitment Brief
Getting The Right People
Creating a Screener
Methods of Accessing People
1. Recruitment Agencies
2. Guerilla Recruitment
Finding Participants for Guerrilla Testing
3. DIY Recruitment
4. Gatekeepers
Persuading People to Take Part
Why Offer an Incentive?
Offering an Appropriate Incentive
Arranging Sessions
Running Order
Avoiding No-shows
Data Protection
Informed Consent
Summary
Chapter 4: Writing a Discussion Guide
What’s the Discussion Guide For?
What’s a Discussion Guide Not For?
Elements of a Discussion Guide
Different Kinds of Session
Questions, Tasks, and Activities
Types of Content
How to Write a Discussion Guide
Use Your Imagination
Summary
Chapter 5: Set Up Your Sessions
Getting Prepared for Research in the Lab
Monday: Three Days Before Your Session
Tuesday: Two Days before your session
Wednesday: The Day Before Your Session
Thursday: The Day of Your Session
Getting Prepared for Research in the Field
Tuesday: Two Days Before Your Session
Wednesday: The Day Before Your Session
Thursday: The Day of Your Session
Getting Prepared For Remote Research
Monday: Three Days Before Your Session
Tuesday: Two Days Before Your Session
Wednesday: The Day Before Your Session
Thursday: The Day of Your Session
Summary
Chapter 6: Running Your Sessions
Roles
The Interviewer
The Host
Note-taker
Taking Notes
Post-It Notes
Taking Notes in a Spreadsheet or Trello
Taking Typed or Written Notes
Taking Notes in Guerrilla/Field Research
Taking Notes after the Interview
Tools For Recording
Top Tips For Recording Your Sessions
The Practicalities of Using Different Devices
Remote Testing When Using Different Devices
Guerrilla Testing With Different Devices
Summary
Chapter 7: Interviewing
Show Participants How to Help You
Observing vs. Asking
Paying Deep Attention
Starting the Session
Make Sure You Get Consent
Starting Guerrilla Testing Sessions
How to Ask a Question
How To Get Out Of Trouble
Summary
Chapter 8: Analyzing Your Data
Why Bother?
Phases of Analysis
Cherry-picking Analysis Activities
How Much Time Do I Need?
Phase 1: Make a Plan
Activities
Phase 2: Absorb the Data
Create a Space
Collate Sources
Reformat
Rejecting Bad Data
Prioritize
Review Recordings
Transcribe
What to Watch Out For
Phase 3: Finding Patterns
Review Objectives or Rolling Hypotheses
Brain Dump
Who Were the People?
Conceptual Diagrams
Maps & Sketches
Tablecloth
Affinity Sort
What to Watch Out For
Phase 4: Working With Patterns
Thought Experiments
Extension
Think By Making
Metaphor
What to Watch Out For
Phase 5: Creating a Narrative
Chapter 9: Turning Research Into Action
Making Your Research Relevant
Engaging Stakeholders Throughout the Project
Attending Research Sessions
Show and Tell (AKA Pizza Sessions)
Topline Findings
Project Blog / Websites
Documenting What You’ve Learned
Report Deck
List Reporting
Journey Map
Experience Map
Personas
Showreel
Debrief Session
Summary
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