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Index
Title
Copyright
Dedication
Foreword
Preface
Acknowledgements
PART 1
My Birth, Childhood and Youth
Seven-Year Stint as a Medical Representative
Marriage and a New Life
The Decision to Become Entrepreneurs
Meeting with the Agent for Machinery
First Overseas Trip
PART 2
Birth of a New Company
Srini's Visit to Drupa
Investment and Retraction
When Borrowing Became the Way of Life
The First Mistake
The Big Disappointment
The First Major Order
Association with an Advertising Agency
PART 3
The Birth of SJS Enterprises
Focus on Customer, Not on Profit
The Real Breakthrough
Sourcing Raw Material
Yet Another Blunder
Visit to Indian Exihibitions – Bombay and Delhi
PART 4
Expansion, a New Place, and Meeting Natarajan
Support from Chechi
The Gas Lighter Order
Shifting Locations Again and Facing Tough Times
First Import Shipment of Polycarbonate
The Solidaire Experience
Microland and HMT Watches
A Different Experience
Incentives and People
PART 5
Overseas Tour
Role-Play of My Wife, Sumathi
Our Experiences with the Visa Meetings
The Half-Globe Tour
The Business Was Truly Growing
Building the New Plant
The Asia-Pacific tour
The Great Japan Experience
The Memorable Visit to Matsushita
The Japanese Sentiment
PART 6
Introducing New Technology in India
The HP Global Association
Motorola’s Best Supplier Award
Introduction to the Internet World
Presentation at HP facility in Singapore
First Export and the Customer Response
PART 7
Recruitment and Attrition
A New Addition to Sales and Marketing
Computerization of the Process
ISO Certification
The Visteon Association
PART 8
Entering the Automobile Applique Market
Participation in International Exhibitions
Additional Sales and Marketing in Delhi
Our Interface with a New Technology Tool
Participation in Domotechnica, Germany
Building a State-Of-The-Art Facility
Entry into the Two-Wheeler Graphics Industry
Round the World Trip
PART 9
Introduction of Serigraph Inc.
Our First Visit to Wisconsin and Brazil
Partnership Firm Turns into Private Limited
The Only Bad Debt in the Entire Tenure of Thirty Years
Association with TVS Motors
The Story of Middle Management
Induction of the New Middle Management Team
The Weak Link
The Homegrown Middle Management
The Joint Venture with Serigraph
Advantages of a New Partner
Growth in Decals Business and Exports
Life with Serigraph
PART 10
India Doing Better
Vishnu Joins SJS, and a Silver Jubilee
SJS's Growth over Two Years
Certifications and Credits
Attempt at CEO Culture
PART 11
The Sale Process Begins
Everstone Capital Steps In
All Good Things Come to an End
Epilogue
General Points to Share
What next?
About the Author
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