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Index
The Wright Stuff
Copyright
A Word from Bob
Editor’s Note
CONTENTS
PROLOGUE: The First Grandchild
ACT ONE. 2004:Annus Notabilis
1. The Biggest Deal of All
2. The Fierce Determination of a Grandmother
3. “OK, I’ll Make It $25 Million.” The Bernie Marcus Factor
4. Reflections on Success
ACT TWO. 1969–2012:Corporate Transformation
5. First Days
6. Media Baptism by Fire:Cox Cable
7. This Thing Called Cable
8. Chuck Dolan, Cablevision, and Me
9. The Business of CNBC
10. Rebuilding After a Firestorm: The Dateline Fiasco
11. Creating the Must-See TV Money Machine
12. Travels with Johnny Carson
13. The Ted Turner Factor
14. Olympic Gold
15. NBC + Microsoft = MSNBC
16. Dante’s Inferno: The Queen Mary 2 Became the Exxon Valdez!
17. Rebooting Network-Affiliate Relations
18. Leaving NBC and GE
19. Comcast Takes Over
20. My Roller-Coaster Ride with Jack Welch
21. Suzanne: My Life’s Partner
ACT TWO. 1969–2012:Corporate Transformation
22. 1 in 166: The Hidden Epidemic
23. Building from Scratch, Block by Block
24. Building Block #1: Global Expansion
25. Building Block #2: Political Muscle
26. Building Block #3: Grassroots Strength
27. Building Block #4: Business Principles
28. Building Block #5:Strategic Alliances
29. The Future for Autism Families
30. Vaccines and OtherControversies: A House Divided
31. MSSNG: From Beijing to Google
EPILOGUE:Christian at Fourteen
APPENDIX A: NBCU
Vintage Wright:What Next?
Some Deal Hits,Some Misses
Where Are They Now?
APPENDIX B: AUTISM
What We’ve Learned About Autism
Acknowledgements
The Wright Photography
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