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Imperial Library
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Index
Cover
Contents
Title page
Copyright page
Preface
CHAPTER 1: A Love of Anecdotes
1. Why do you think you have to invest in the stock market when prices have skyrocketed?
2. Why do you buy stocks when the market has gone up and bonds when the market has gone down?
3. Why are you sure that everyone agrees with your view that the market is going to go up?
4. Why does Google’s success make you want to invest in high-tech?
5. Why has your stock portfolio only gained 5 percent this year when you are sure it has earned twice as much?
6. Why is it that on moving to the boonies you rent an overly expensive apartment?
CHAPTER 2: Hopeless at Math!
7. Why do you play black at roulette when red has just come up four times in a row?
8. Why do you trust the mutual fund that had the best performance last year?
9. Why do young savers become rich seniors?
10. Why does inflation encourage selling the house and renting instead?
CHAPTER 3: Putting All Your Eggs in a Broken Basket
11. Why do you refuse to put foreign stocks in your portfolio?
12. Why do young people buy GAP stock and older folk buy Hermès?
13. Why is 90 percent of your portfolio in domestic stocks?
14. Why have you bought stock in that high-flying company in your area?
15. Why do you own stocks in the company where you work?
16. Why does the industrial waste collection sector not attract investors?
CHAPTER 4: For Me, It’s Different!
17. Why do you look more closely at the potential for growth than at the potential for loss in an investment?
18. Why do you think you know precisely when the stock market will crash?
19. Why, after a setback, do you always consider mutual fund managers to be useless?
20. Why do you place more orders when the market is soaring?
21. Why do you take more risk after raking in unexpected gains?
22. Why do you place so many orders on the Exchange each year?
23. Why do you earn less on the market when you place orders on the Internet?
CHAPTER 5: An Obsession: Never Regret Anything
24. Why do you try to sell your house at an unrealistic price when real estate goes down?
25. Why do you keep your losing securities longer than those that are earning?
26. Why do you sell all your losing stocks on the same day?
27. Why do you reinvest in your losing securities?
28. Why do you never buy back securities on which you have lost money?
29. Why do you not like to sell stocks which have just gone down?
30. Why do you change nothing in the portfolio that your grandmother has left you?
31. Why do you keep stocks that you would not buy in your portfolio?
CHAPTER 6: When Mars and Venus Decide to Invest
32. Why does Mars invest more than Venus?
33. Why does Mars prefer stocks and Venus bonds?
34. Why does Mars change his portfolio more often than Venus?
35. Why do Mars and Venus draw closer with time?
CHAPTER 7: Investing by the Sun
36. Why do the markets go up when it is nice out?
37. Why do you have to look up before buying stocks?
38. Why do markets decline on Monday?
39. Why do you buy stocks just before Christmas?
CHAPTER 8: Inborn or Acquired?
40. Why are those who do their Christmas shopping at the last minute poorer than others?
41. Why would it be a good thing if your children were trained in the handling of their piggy banks?
42. Why would you gain by taking financial training in your company?
CHAPTER 9: Not Sillier Than Your Neighbor
43. Why does going to church encourage the buying of shares?
44. Why does your colleague become your top financial advisor in matters of saving for retirement?
45. Why do investment clubs favor consensual investments?
46. Why do investment clubs take more risks than individual investors?
CHAPTER 10: Packaging Counts Too
47. Why does your portfolio’s asset allocation depend on the funds offered to you?
48. Why do you never choose the safest or the riskiest mutual funds?
49. Why does your financial advisor offer you only a portion of his assortment of investments?
50. Why does automatic enrollment increase participation of employees in retirement savings plans?
51. Why is it necessary to ask an exorbitant price when you sell your home?
52. Why does checking the performance of your investments everyday encourage the buying of bonds?
BONUS CHAPTER Real Estate: More Than an Investment
53. Do homeowners change residence less often than renters?
54. Are property owners employed at a higher rate than renters?
55. Do owners live more happily than renters?
56.Are owners in better shape than renters?
57. Are the children of homeowners more successful than those of renters?
Subject Index
Author Index
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