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Index
TITLE PAGE
DEDICATION
PREFACE
EPIGRAPH
INTRODUCTION
1. Open Your Eyes
OFFENSE
2. Set Your Goals
3. Control the Tense
4. Soften Them Up
5. Get Them to Like You
6. Make Them Listen
7. Show Leadership
8. Win Their Trust
9. Control the Mood
10. Turn the Volume Down
11. Gain the High Ground
12. Persuade on Your Terms
13. Control the Argument
DEFENSE
14. Spot Fallacies
15. Call a Foul
16. Know Whom to Trust
17. Find the Sweet Spot
ADVANCED OFFENSE
18. Speak Your Audience’s Language
19. Make Them Identify with Your Choice
20. Get Instant Cleverness
21. Seize the Occasion
22. Use the Right Medium
ADVANCED AGREEMENT
23. Give a Persuasive Talk
24. Use the Right Tools
25. Run an Agreeable Country
APPENDICES
I. The Tools
II. Glossary
III. Chronology
IV. Further Reading
ACKNOWLEDGMENTS
ABOUT THE AUTHOR
MORE PRAISE FOR THANK YOU FOR ARGUING
COPYRIGHT
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