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Index
Cover
Table of Contents
Title Page
Copyright
Dedication
Preface
Reference
Acknowledgments
1 Who Is Warren Buffett?
Introduction
Buffett the Teen
Who Are We to Write This Book?
What Is Financial Literacy and Why Does It Matter?
Some Fundamental Buffett “Tips”
Buffett's Work Ethic
Buffett Has Spent a Lifetime Learning
Why Is Buffett Happy?
Improve Your Communication Skills and See Your Lifetime Earnings Increase 50%
Acting with Integrity Is the Right Thing to Do and Good for Business
Buy Low, Sell High
Buffett Doesn't Succumb to Peer Pressure: The Inner Scorecard
Buffett's Fallback Career—Comedian
Buffett's Lasting Legacy: Philanthropy
References
2 Investment Fundamentals According to Buffett
Introduction
The “Miracle of Compound Interest” Explained
Trade-Offs: A Fundamental Principle of Life
The Saint Petersburg Paradox: A Lesson on Risk and Return
Risk and Return: The Evidence
Diversification: One of the Few Free Lunches in Life
Supply and Demand Determine Price
Summary on Financial Fundamentals
References
3 Bank Accounts, Debit Cards, Credit Cards, and Your Credit Score
Introduction
Insured Bank Deposits
Savings Accounts and Certificates of Deposit (CD)
Checking Accounts and Electronic Bill Payment
Parts of a Check
Balancing a Checkbook
Debit Cards and Automated Teller Machines (ATM)
Credit Cards and Charge Cards
Apps to Send Money: PayPal, Venmo, Zelle, Apple Pay, Android Pay, and so forth
Your Credit Score: A Report Card of Your Financial Responsibility
Personal Bankruptcy: Try to Avoid at all Costs
A Word on Bitcoin from Buffett
References
4 Bonds and Inflation
Introduction
US Savings Bonds
Other US Treasury Fixed Income Securities
Inflation and the Consumer Price Index (CPI)
Bond Ratings and Corporate Bankruptcy
Corporate Bonds, Municipal Bonds, and Bowie Bonds
Bowie Bonds and Other Asset-Backed Securities
The Federal Reserve: The Central Bank of the United States
What Determines Interest Rates?
Intuition on Estimating the Price of a Bond
So Are Bonds Good Investments?
A Note on Negative Bond Yields
Appendix
References
5 Stock Market Fundamentals
Introduction
Initial Public Offerings (IPOs): The Birth of a Stock
Investment Banks and Investment Bankers
The Main Event: The Stock Begins Trading on the Exchange
The Stock Exchange
A Sidebar on Stock and Mutual Fund Symbols
Dividends
Large Cap vs. Small Cap
Growth vs. Value
Domestic vs. International
An Index Fund: A Great “Set It and Forget It” Long-Run Investment
Beating the Market and the Efficient Market Hypothesis
Meet Mr. Market, the Manic-Depressive Stock Market
Appendix
References
6 Buffett's Approach to Stocks
Introduction
Estimating the Value of a Stock
Getting a Price Target with the Discounted Cash Flow Model
Getting a Price Target with the Wall Street P/E Model
Buffett's Approach to Stocks
Getting into the Buffett Mindset on Investing
Stay within Your Circle of Competence
The Importance of Being Patient
Good vs. Bad Companies and the Passage of Time
How Buffett Thinks About Change in an Industry
Types of Businesses Buffett Likes
Demonstrated Consistent Earnings Power
Look for Companies with Good Management
Buy Companies That Have the Power to Overcome Inflation
Focus on Firms with Favorable Long-Term Prospects
When to Sell
Summarizing Buffett's Approach
References
7 Accounting Fundamentals: The Report Card for Businesses
Introduction
The Income Statement: A Company's Report Card for One Period
Apple's Income Statement
The Balance Sheet: A Picture of a Company's Report Card Since Inception
Current Assets
Long-Term Assets
Liabilities
Current Liabilities
Long-Term Liabilities
Stockholders' Equity
A Quick Note on the Statement of Cash Flows
Summary
References
8 Buffett's Approach to Portfolio and Risk Management
Introduction
The Key to Selecting a Well-Diversified Portfolio: Correlation
A (Theoretical) Portfolio with No Risk
Selecting an Optimal Diversified Portfolio: The “Business School” Approach
Buffett's First Approach to Portfolio Selection: Index Funds
Buffett's Second Approach to Portfolio Selection: Expert Mode
A Compromise Solution to Portfolio Selection
How Many Stocks Make a Diversified Portfolio?
The “Business School” Approach to Risk
Buffett's Critique of the Business School Approach to Risk
Buffett's Approach to Risk
Buffett on Gold
Summarizing Buffett's Views on Risk
Endnote on CAPM
References
9 Business 101: Companies You Should Know
Introduction
The Dow Jones Industrial Average: The Oldest Diversified US Stock Market Index
How the Dow Is Calculated
An Explanation of Stock Splits
Different Share Classes and Buffett on Stock Splits
Current Stocks in the Dow Jones Industrial Average
Materials Stocks in the Dow
Chevron (NYSE: CVX)
Dow Chemical (NYSE: DOW)
Consumer and Business Services Stocks in the Dow
Home Depot (NYSE: HD)
McDonald's (NYSE: MCD)
Walmart (NYSE: WMT)
Consumer Goods Stocks in the Dow
Apple (NASDAQ: AAPL)
Coca-Cola (NYSE: KO)
Nike (NYSE: NKE)
Procter & Gamble (NYSE: PG)
Walgreens Boots Alliance (NASDAQ: WBA)
Walt Disney (NYSE: DIS)
Financial Stocks in the Dow
American Express (NYSE: AXP)
Goldman Sachs (NYSE: GS)
JPMorgan Chase & Co. (NYSE: JPM)
Travelers (NYSE: TRV)
Visa (NYSE: V)
Health Care Stocks in the Dow
Amgen (NASDAQ: AMGN)
Johnson & Johnson (NYSE: JNJ)
Merck & Co. (NYSE: MRK)
UnitedHealth Group (NYSE: UNH)
Industrial Goods Stocks in the Dow
Boeing (NYSE: BA)
Caterpillar (NYSE: CAT)
Honeywell (NYSE: HON)
3M Company (NYSE: MMM)
Technology Stocks in the Dow
Intel (NASDAQ: INTC)
International Business Machines (NYSE: IBM)
Microsoft (NASDAQ: MSFT)
salesforce.com (NASDAQ: CRM)
Telecommunications Services Stocks in the Dow
Cisco Systems (NASDAQ: CSCO)
Verizon (NYSE: VZ)
Some Blue-Chip US Stocks That Aren't in the Dow
The FANG Stocks—They Don't Bite
China's Emerging Titans
Some International Energy Titans
Some Global Consumer Titans
Some Global Financial Service Firms
References
10 Business 101—Past and Present Business Leaders, or Who's Who in Business
Introduction
Past Business Leaders
Rose Blumkin (Mrs. B)
Andrew Carnegie
Walt Disney
Thomas Edison and Jack Welch
Henry Ford
Katharine Graham
William Randolph Hearst
Steve Jobs
Ingvar Kamprad
Ray Kroc
Estee Lauder
J.P. Morgan
John D. Rockefeller
Cornelius Vanderbilt
Sam Walton
Thomas Watson Jr.
Present Business Leaders
Bernard Arnault
Mary Barra
Jeff Bezos
Richard Branson
Michael Bloomberg
Sergey Brin, Larry Page, and Sundar Pichai
Shawn Carter, Beyoncé Knowles, Sean Combs, and Andre Young
Tim Cook
Jamie Dimon
Jack Dorsey
Bill Gates, Paul Allen, and Steve Ballmer
Reed Hastings
Kylie Jenner and Robyn Fenty
Phil Knight
Jack Ma, Pony Ma, and Robin Li
Rupert Murdoch
Elon Musk
Amancio Ortega
Howard Schultz
Oprah Winfrey
Mark Zuckerberg and Sheryl Sandberg
References
11 Being Thrifty like Buffett: Ways to Save Money
Introduction
Your Library: Free Books, Magazines, Newspapers, Music, Movies, and More
Free Educational Courses: Khan Academy, Coursera
Websites for Free Stuff
Free Activities
Amazon.com: The World's Biggest Store
Comparison Shopper Tools: Your New Best Friend
Barter: Turning a Cell Phone into a Porsche Convertible
Eat a Low-Cost Meal, Periodically
Shop Private Label and Generic Items
Clothes: Outlet Stores, Vintage Items, and Buying Off-Season
Buying Gasoline
Coupons, Double-Couponing, Triple-Couponing, and Groupon
Rewards Programs
Negotiate with Cell Phone, Cable, and other Service Providers
Yard Sales, Flea Markets, and More: Turning Trash into Treasure
Do-It-Yourself
Donate Things to Charity
Avoid Shooting Yourself in the Foot with Bad Habits
Tying It All Together in a Budget
Appendix: Sample Budget
References
12 Buffett's Views on Cars and Homes
Introduction
Do You Need a Car?
New Cars vs. Used Cars
Buying vs. Leasing a Car
The Best Time to Buy or Lease a Car
Home Basics
Finding A Home
Bidding for a Home
Paying for a Home: The Down Payment
Paying for a Home: The Mortgage
A “House Hack”: Getting Someone to Pay (Most of) Your Mortgage
Looking Under the Hood of a Mortgage
What Determines Home Prices?
References
13 Buffett on Dale Carnegie, Communication Skills, and Emotional Intelligence
Buffett Learns Life-Changing Skills in a Dale Carnegie Course
CliffsNotes Version on Dale Carnegie and How to Win Friends and Influence People
Things How to Win Friends and Influence People Will Do for You
Techniques in Handling People According to How to Win Friends and Influence People
Six Ways to Make People Like You According to How to Win Friends and Influence People
How to Win People to Your Way of Thinking, According to How to Win Friends and Influence People
What Is Emotional Intelligence (EQ)?
Emotional Intelligence (EQ): Some Details
Have A Great Posse
References
14 Buffett's Tips for College
Introduction
College: The Basics
Getting into a College
Graduate School: Optional for Some Jobs, Mandatory for Others
Paying for College: Scholarships and Grants
Paying for College: The Three-Year Plan for Super Achievers
Paying for College: 529 Plans
Paying for College: Student Loans
Paying for College: On- and Off-Campus Jobs
Your Resume: A Snapshot of Your Qualifications for a Job
Putting Together Your Resume
The Objective Section
The Education Section
The Work Experience Section
The Skills Section
The Activities and Interests Section
Cover Letter
Appendix
References
15 Buffett's Tips for Careers
Introduction
LinkedIn Profile: Your Online Resume
Finding an Internship or Job
The Job Interview(s): Preparation
The Job Interview(s): Acing Your Interview
The Job Interview(s): Compensation, or Show Me the Money!
Succeeding on the Job
Financial Paperwork After Getting a Job
Forms W-2 and W-4
Form 1040: The Annual Income Tax Form and “The Buffett Rule”
Retirement Plans
Becoming a 401(k) or IRA Millionaire
Appendix
References
16 Buffett's Tips for Philanthropy
Buffett's Huge Gift and the Giving Pledge
Getting Involved in Philanthropic and Charitable Activities
Measuring Performance
Market-Based Economies Are Good … Unless You Wind Up as Roadkill
It's Not All About the Benjamins
The Loss of Reputation Hurts More Than the Loss of Money
Inheritance Matters
Buffett's Definition of Success
Appendix
References
Glossary of Financial Terms in “Plain English”
Index
End User License Agreement
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