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Index
Cover
Copyright
Contents
Start Your Own Business
Cover
Title Page
Copyright
Contents
Foreword
On Your Mark . . .
Part 1: Think
Chapter 1: Introduction
Chapter 2: Taking the Plunge: Get Ready to Be an Entrepreneur
Chapter 3: Good Idea! How Do I Know If I Have a Great Idea for a Business?
Chapter 4: Good Timing: Should You Launch Your Business Part or Full Time?
Chapter 5: Build It or Buy It? Starting a Business vs. Buying One
Part 2: Plan
Chapter 6: Choose Your Target: Defining Your Market
Chapter 7: If You Build It, Will They Come? Conducting Market Research
Chapter 8: The Name Game: Naming Your Business
Chapter 9: Make It Legal: Choosing a Business Structure
Chapter 10: Plan of Attack: Creating a Winning Business Plan
Chapter 11: Call in the Pros: Hiring a Lawyer and an Accountant
Part 3: Fund
Chapter 12: All in the Family: Financing Starts with Yourself and Friends and Relatives
Chapter 13: Nothing Ventured, Nothing Gained: How to Find and Attract Investors
Chapter 14: Looking for Loans: The Ins and Outs of Debt Financing
Chapter 15: Fed Funds: How to Get Government Loans
Get Set . . .
Part 4: Prepare
Chapter 16: What’s Your Deal? Negotiating Successfully by Cliff Ennico
Chapter 17: Site Seeking: Choosing a Location for Your Business
Chapter 18: Looking Good: Creating a Professional Image
Chapter 19: Stock Answers: The Lowdown on Inventory
Chapter 20: It’s in the Mail: Setting Up Mailing Systems
Chapter 21: Charging Ahead: Offering Your Customers Credit
Chapter 22: Cover Your Assets: Getting Business Insurance
Chapter 23: Staff Smarts: Hiring Employees
Chapter 24: Perk Up: Setting Employee Policies and Benefits
Part 5: Buy
Chapter 25: Buyer’s Guide: Business Equipment Basics
Chapter 26: Business 24/7: Using Technology to Boost Your Productivity
Chapter 27: Net Works: Building Your Company Website
Chapter 28: Keep in Touch: Using Technology to Stay Connected
Go!
Part 6: Market
Chapter 29: Brand Aid: Building a Brand
Chapter 30: Marketing Genius: Advertising and Marketing Your Business
Chapter 31: Talking Points: How to Promote Your Business
Chapter 32: Sell It! Effective Selling Techniques
Chapter 33: Now Serving: Offering Superior Customer Service
Part 7: Engage
Chapter 34: Net Sales: Online Advertising and Marketing
Chapter 35: Social Studies: Social Media Marketing
Chapter 36: Can You Relate? Social Media Networking
Part 8: Profit
Chapter 37: Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr.
Chapter 38: Making a Statement: How to Create Financial Statements by J. Tol Broome Jr.
Chapter 39: On the Money: Effectively Managing Your Finances by J. Tol Broome Jr.
Chapter 40: Pay Day: How to Pay Yourself
Chapter 41: Tax Talk: What You Need to Know about Your Taxes With Insights from Mark J. Kohler
Appendix: Business and Government Resources
Glossary
Index
Start Your Own Photography Business: Your Step-By-Step Guide to Success
Cover
Title Page
Copyright
Contents
Preface
Chapter 1: Welcome to the Wonderful World of Photography
Learning Where You Fit
Learning to Monetize
Building Your Skill Set
Learn from the Pros
Looking Ahead
Chapter 2: Make Things Click by Finding Your Niche
Photographer Specialty Areas
Fine Art Photography
Photojournalism
Wedding and Special Event Photography
Portraiture
Pet Photography
Special Occasion (Noncorporate) Event Photography
Additional Niche Photography Fields
Market Research
Chapter 3: Taking Stock or Working on Assignment
How Stock Work Is Managed and Monetized
How Profitable Is Stock Photography?
Working on Assignment
Chapter 4: The Digital Revolution
Plan Your Camera Equipment Budget Intelligently
Consider All Your Supplementary Photography Equipment and Gear Needs
Embrace Technology
Chapter 5: Focusing on the Right Path
Be a Fan of the Plan
Start with a Clear Mission Statement
Time to Write the Plan
Know Your Craft
Go Back to School
Distance Learning (Online Education)
Workshops and Seminars
Reading Materials
Online Learning Opportunities
Become a Photography Assistant
Chapter 6: Shoot for Accessibility: Choosing Your Location
Home Sweet Studio
Choosing a Commercial Location
Commercial Leases
Sharing Space
Should You Franchise?
How Franchising Works
The Cons
Buying an Existing Business
Chapter 7: Business Structure: A Blueprint for Success
A Name to Remember
Getting Creative
Make It Legal
Register Your Domain ASAP
Build Your Brand with a Logo
Structure It Legally
Licenses and Permits
Covering Your Assets
People You Should Know
Chapter 8: Business Equipment for the Photographer
The Photographer’s Case
Equipping Your Office with the Right Stuff
Burglar-Proof Your Business
Chapter 9: Help Wanted: Staffing Your Studio
The Hiring Process
Building Your Dream Team
Independent Contractors
Short-Term Solutions
Chapter 10: Marketing Made Easy
Marketing in the Real World and Online
Network, Network, Network!
Join Professional Associations
Get on Your Soap Box
Advertising and Public Relations
Direct Mail
Replace Yellow Pages with Online Maps
Business Cards
Press Releases
Television/Radio
Magazine and Publication Ads
Designing and Publishing Your Website
Don’t Underestimate the Power of Online Social Networking
Portfolios
Art Shows and Galleries
The Initial Process
On the Circuit
The Appearance of Your Booth Is Important
Galleries
Kill ’Em with Kindness
Chapter 11: Crunching the Numbers: Finances and Taxes
Startup Funds
Financial Management
Tax Matters
How Will You Get Paid?
Accepting Credit and Debit Cards
Accepting Checks
What’s in the Forecast?
Chapter 12: The Price Is Right: Knowing the Value of Your Art
Pricing Strategies
Expenses
Bids, Estimates, and Deposits
Crunching Numbers Is an Important Part of the Job
Chapter 13: Photographer Beware: Legal Issues in the Industry
Copyright Issues
Handle with Care
Protective Measures
When Do You Need Permission?
Get It in Writing
Chapter 14: More Expert Advice from Experienced Pros
More Wisdom from Experienced Professional Photographers
Meet Molly McCauley, Owner/Lead Photographer at Molly + Co.
Get Acquainted with Celebrity Photographer Michael Grecco
Learn More About Wedding and Event Photography from Rob Grant
Photographers Daniel and Laura Pinckard Share Their Wisdom
Photographer Mark Campbell Offers Some Words of Wisdom
Appendix: Resources
Photography Associations
Photography Franchise Resources
Photo Product Sales Sites
Web and Portfolio Design
Products and Services for Professionals
Camera Equipment and Rentals
Stock Agencies
Education and Training
Scholarships
General Business Planning Software
Glossary
Index
Start Your Own Etsy® Business: Your Step-By-Step Guide to Handmade Success
Cover
Title Page
Copyright
Chapter 1: Discover What Etsy® Has to Offer
What It Means to Be an Etsy® Seller
Are You Prepared to Run Your Own Business?
Three Key Concepts You Need to Understand Right Away
Develop Realistic Expectations
Establish Your Business Correctly from Day One
Know Your Products and Your Niche Target Audience
Know the Importance of Ratings and Reviews
Who Is a Typical Etsy® Seller?
Running a Business Requires Your Time
Every Successful Etsy® Business Starts with a Great Idea and Planning
Dollars and Sense
The All-Important Business Plan
Figure out Which Product(s) You’ll Be Selling
Start with a Passion
There are Other Places for Sellers to Sell
Contents
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