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Index
Copyright
A Note from the Author
Professional Bio
About the Brand
About the Author
Table of Contents
Introduction
PART 1: Developing Your Brand
Getting Clear on What a Brand Is
Reasons for Creating Your Own Brand
Who Are You?
Getting Clear on Your Vision
Authenticity
Discovering Your Driving Values
What is Your Passion?
The Power of Your Unique Story
What Makes You Stand Out?
The WOW Factor
Creating Exceptional Perceived Brand Value
Authority Positioning
Where Are You Headed?
5 Steps to Create a Compelling Competitive Advantage That Will Make Your Brand Stand Out
Competitive Advantages - #1 Service
Competitive Advantages - #2 Pricing
5 Steps for A Winning Competitive Advantage Statement
Your Brand Logo
The Success Model Check
Attracting Your Ideal Tribe
Establishing Your 12 Month Plan
Personal Brand Success Stories to Learn From
PART 2: Launching Your Brand
Professional Photos
Professional Website
Brand Positioning
Going Global
www.yourname.com
Having Converting Landing Pages
A Word On Social Media
Invite Your Tribe to Be Your First Fans
The Like Is More Important Than the Link
How to Get The “Like”
Sales Now Vs Like Now
Brand Recognition and Building Credibility
Getting Seen Online
Ensure You Become a Best Selling Author
PART 3: Accelerating Your Brand
The Little Things Matter
Making Selling Easy
Just Be You
Utilizing Direct Messages
Utilizing Online Videos
Everybody Loves to Feel Heard
The Benefits of Listening: Why Does It Really Matter?
Listening Versus Monitoring
How to Listen
Accelerating Your Social Media Audiences
LinkedIn: For Maximum Impact, Target Professionals Only
Forget Demographics: Targeting On Twitter
Know Your Ideal Target Audience / Your Ideal Tribe
Put an End to Wasteful Spending
Think and Act Like Someone in Your Tribe Would
Understanding What Your Tribe Really Wants
How to Make Edge Rank Work for You
Understanding What Your Tribe Loves
Engaging Your Tribe
Get Back to Your Core Values
Building Tribes and Communities Around Trust and Loyalty
Customers Solving Customer Service Issues
Dealing with “Negative” Public Comments
Embrace What You Can’t Control
The Do-Not-Delete Rule
From Complainers to Supporters
From FOE to FiOS to Fan of FiOS
Accept that Complaints are Unavoidable, React Quickly, and Your Customer will Accept You
Respond to Good Comments
Develop Your Social Personality
Chill Zone Sets Tone
Activate Your Brand Ambassadors
Full Disclosure
Truly Valuing All Your Customers
Be an Improv Show, Not A Musical
Develop an Authentic Voice
Regulating Discussions
The Authentic Celebrity
Building Trust: Transparency Is No Longer Negotiable
Just Like Dating: The More Open You Are, The Better
What is the Marketing Value of Questions?
What is the Insight Value of Questions?
Getting Your Message Out There, Consistently!
Stories Bring Your Company to Life
How You Started
Build Word of Mouth into Your Products and Services
Social Media Is Not Just Marketing
We Live in a World of Instant Gratification
Speaking to Leverage Your Results
Online Leveraged Speaking
Price Point Increases
Price Point Increases
Keys to Hiring a Successful Team
Developing Joint Ventures to Accelerate Results
Summary
How can Regan help you further?
About the Author
Did you love this book?
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