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Index
Cover
Dedication
Preface: When Everything Changes, What Stays the Same?
Acknowledgements
Introduction: The Universal Discipline
Part I: Design: Why People Work Together and How
Chapter 1: Value Creation: From the Outside In
Chapter 2: Business Models: Converting Insight to Enterprise
Chapter 3: Strategy: The Logic of Superior Performance
Chapter 4: Organization: Where to Draw the Lines
Part II: Execution: Making It Happen
Chapter 5: Facing Reality: Which Numbers Matter and Why
Chapter 6: The Real Bottom Line: Mission and Measures
Chapter 7: Betting on the Future: Innovation and Uncertainty
Chapter 8: Delivering Results: First, You Focus
Chapter 9: Managing People: Which Values Matter and Why
Epilogue: Next Steps
Sources and Related Readings
About Joan Magretta
Index
Copyright
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