Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Cover
PROLOGUE
Title page
Copyright page
DEDICATION
ACKNOWLEDGEMENTS
INTRODUCTION: ATTENTION TO DETAIL
Strange Isolation
Speeches Still Matter
The Importance of Not Being Barack Obama
SThe Purpose of this Bookn
The Rule of Writing: Attention to Detail
The Structure of the Book
Conclusion
CHAPTER ONE: AUDIENCE
Before You Begin
How Do I Get to Know My Audience?
What Do I Need to Know About My Audience?
Conclusion: You Know Who You Are Talking To
CHAPTER TWO: EXPECTATIONS
The Three Functions of a Speech
The Combination of Elements
FDR’s Inauguration Speech, 1933
Winston Churchill, House of Commons, 1940
Writing a Statement of Intent
Why Persuasion is Best
Are You Still with Me?
CHAPTER THREE: TOPIC
The Main Argument
Speeches With No Topic
Reading Before Writing
Where Do I Put My Topic?
The Five Steps Towards the Topic
Not Just Another Brick in the Wall
CHAPTER FOUR: LANGUAGE
How Writers Write
Starting Near the End
Writer’s Block
That Speech in Full
The Importance of Editing
Mind Your Language
The Abyss of Jargon
A Dozen Dreadful Jargon Terms, Dead Metaphors, Terrible Clichés and Assorted Horrors
Conclusion: Above All Else Be Clear
CHAPTER FIVE: INDIVIDUAL
Not Just a Speech But Your Speech
The Character of Your Speech
From Being a Character to Playing a Character
Speeches Without Words
Writing for Someone Else
What is Your Character?
Your Character as a Speaker
Your Life in a Venn Diagram
Are You Still There?
CHAPTER SIX: DELIVERY
So You Don’t Have to
Rehearsing is Good Editing
How to Speak
First Tip: Find Out Who Will Introduce You
Second Tip: Don’t Ditch the Script
Third Tip: Beginning, Muddle and End
Fourth Tip: Don’t Just Read it Out
Fifth Tip: If Autocue is an Option, Take it
Sixth Tip: Turn Your Speech into Notes
Seventh Tip: How to Use the Cards
Eighth Tip: Stand Tall and Speak Up
Ninth Tip: Ask Yourself if You Really are Funny
Tenth Tip: Would Anyone Like More Slides?
Conclusion
CONCLUSION
Attention to Detail
The Difficulty of Speaking Well
Lack of Pathos
The Educated Audience
Channels of Speech
A Word in Favour of the Speech Writer
FREQUENTLY ASKED QUESTIONS
GLOSSARY – THE MAIN RHETORICAL TERMS
BIBLIOGRAPHY
Index
← Prev
Back
Next →
← Prev
Back
Next →