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Imperial Library
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Index
Cover
Title Page
Copyright
Contents
Prologue
1 Elect a leader who can do the substance and theatre of politics
2 Put frontbenchers who bring voters along with them into key portfolios
3 Create policy winners, not losers
4 Get excellent polling, focus on the primary vote
5 Make regional variations work for you, not against you
6 Negotiate better relationships with opponents on the same side of politics
7 Neutralise hostile media and befriend unbiased journalists
8 Do brilliant cut-through ads
9 Be social
10 Know every election is winnable
Epilogue
Notes
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