Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Cover
Title Page
Copyright Page
Dedication
Table of Contents
Acknowledgments
INTRODUCTION: Enriching Lives
The Apple Experience
PART I: INSPIRING YOUR INTERNAL CUSTOMER
CHAPTER 1: Dream Bigger
CHAPTER 2: Hire for Smiles
CHAPTER 3: Cultivate Fearless Employees
CHAPTER 4: Build Trust
CHAPTER 5: Foster a Feedback Loop
CHAPTER 6: Develop Multitaskers
CHAPTER 7: Empower Your Employees
PART II: SERVING YOUR EXTERNAL CUSTOMER
CHAPTER 8: Follow Apple’s Five Steps of Service
CHAPTER 9: Reset Your Customer’s Internal Clock
CHAPTER 10: Sell the Benefit
CHAPTER 11: Unleash Your Customer’s Inner Genius
CHAPTER 12: Create Wow Moments
CHAPTER 13: Rehearse the Script
CHAPTER 14: Deliver a Consistent Experience
PART III: SETTING THE STAGE
CHAPTER 15: Eliminate the Clutter
CHAPTER 16: Pay Attention to Design Details
CHAPTER 17: Design Multisensory Experiences
CONCLUSION The Soul of Apple
Notes
Index
About the Authors
← Prev
Back
Next →
← Prev
Back
Next →