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Imperial Library
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Index
Title
Copyright
Dedication
Contents
Introduction
Chapter 1 Your Creative Mind
Creative Mythology
Lotta Jansdotter: Surface Designer, Lifestyle Goods
What’s Your Creative Bug?
Building Creative Confidence
Craft Time
A Room with a Muse
Jill Bliss: Eco-Conscious Crafts
Sharing Your Dream
Chapter 2 Your Business Mind
Quiz: Are You Entrepreneur Material?
Business Plan Basics
Designing Your New Career
Sunshine’s Scarves: Crocheted Scarves
Naming Your Baby
Business Essentials
A Team or Solo Effort
What’s Your Legal Structure?
Financing Your Business
Beth Weintraub: Etched Metal Modular Art
Record Keeping
Chapter 3 Your Personal Style and Your Products
Keeping It Real
Creative Mission Statement
Company Identity
Denyse Schmidt: Quilts
Starting the Ideation Process
Capture Your Ideas
Setting Goals
Market Research
Wool & Hoop: Crewel Kits
Trend Watch
Copying Your Creative Muses
Using Images and Patterns
Ashley G and Drew: Illustrated Prints
Packaging
Evaluating Your Products
Protecting Your Work
Chapter 4 Production and Pricing Plans
Sourcing Raw Materials and Vendors
In Fiore: Luxury Holistic Skin Care Products
Buying Equipment
The Manufacturing Life
The Small Object: Curiously Small Crafts
Internationally Made
Pricing Your Products
Creating a Pricing Formula
Evaluating Your Prices
Lovely Design: Found Paper Stationery
Chapter 5 Marketing and Publicity Strategies
Printed Materials
Catalogs
Getting Professional-Looking Pictures
Online Presence
port2port press: Letterpress Stationery
E-mail Blasts
Online Communities and Social Media
Design*Sponge: Craft and Design Blog
Be Your Own Publicist
Press Kits
Press Releases
Hiring a Publicist
Reaching for the Stars
Advertising
Creating a Marketing Plan
Chapter 6 Making Sales and Order Fulfillment
Online Store
Etsy
Retail Shows
Renegade Craft Fair
Consignment
Wholesale System Necessities
Poppi: Jewelry Designer
Getting Paid
Approaching Stores
ReForm School: Craft and Design Boutique
Trade Shows
New York International Gift Fair
Representatives
Being a Good Salesperson
Order Fulfillment
Customer Service
Chapter 7 Ups, Downs, and Next Steps
Knocked Off
Where Are the Orders?
Variegated Inc.: Textiles
Burnout
Life in Balance
Parent Entrepreneurs
Hiring Employees
How to Be a Good Employer and Boss
Jonathan Adler: Potter, Designer
Other Sources of Income
Outgrowing the Home Base
Growing Your Business
Calling It Quits
Internet Resources
Index
Acknowledgments
Author
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