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Index
Cover
Half-Title
Dedication
Title
Contents
Part 1: What is it? Where did it come from?
Chapter 1: What is data? And what makes it big?
What is data?
A century of computers
OK, so what’s special about big data?
Big
D is for dimensions
A is for automatic
T is for time
A is for AI
Bug data
Chapter 2: Death and taxes. And babies.
No pig left behind
Births, deaths and marriages
Heads, tails and happiness
Elvius – the early numbers
Laplace’s Demon
Average man – are you normal?
Common census
Death by worms
An unhealthy legacy
I liked their early stuff
Chapter 3: Thinking machines
Lady Lovelace’s objection
Marking cards
Breaking codes
Calculating risk
Turing’s child
The singularity
I bought it online
Talking your language
Part 2: What has big data ever done for us?
Chapter 4: Big business
Model customers
Consumer intelligence
Ninety-nine per cent intuition
Butlers off Broadway
How do you feel? What do you think?
‘You’ll be needing these…’
Subtle, false and treacherous
Chapter 5: Big science
Asking the big (and very tiny) questions
Big brains
Genetic codebreakers
Big danger?
Lots of tiny dangers
Chapter 6: Big society
Local data for local people
Making maps
Taxi to nowhere
Citizen data
At risk
Chapter 7: Data-driven democracy
We don’t talk any more
Watching you watching us
What do we want? Data! When do we want it? In real time!
How to be open
Collective wisdom
Living in glass houses
Do you trust me?
Show us your evidence
Data: fuel for democracy, not a satnav
Part 3: Big ideas?
Chapter 8: Big Brother
Panopticon
The spy who bugged me
Outlaws and back doors
The database state
It’s all right, I’m a doctor.
Look me up sometime
Little brothers
Back to DAC
Wrong side of town
Chapter 9: Who do we think you are?
Death by ice cream
Guitars and football
Nominal data
Algorithm says no
Innocent until probably pre-guilty
Astrology to four decimal places
Average man
Chapter 10: Are you a data point or a human being?
Are you quantified?
Look smart!
Data-ocracy
Trust
Who is watching whom?
Whose good life?
Too big for its boots
Not big enough
Appendix: Keeping your data private
Keeping your data private
Passwords
Security questions
Encryption
Browsing the internet
Social media
Cellphones
Acknowledgements
Index
Series
Copyright
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