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Index
Title Page
Copyright Page
Dedication
Contents
Preface
Prologue
1. The Click That Changed My Life
2. Starting Up
3. India’s First B2C Pure-Play E-Commerce Company
4. Growing-Up Pangs
5. Going Offline: The Fabmall Story
6. Indiaplaza and the Art of E-Commerce
7. State-of-the-Mart: Profiting from E-Commerce
8. Endgame: Failing to Succeed
Epilogue
Acknowledgements
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