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Index
About the Authors
Introduction: Fingerprints of the Invisible Hand
Chapter 1. “Pay As You Wish” Pricing
Chapter 2. Why the Best Things in Life Are Free
Chapter 3. The Art of Price Wars
Chapter 4. Thinking Small
Chapter 5. The Automatic Markdown
Chapter 6. Name Your Own Price
Chapter 7. Subscribe and Save: Pricing for Marketing Profitability
Chapter 8. The Snob Premium
Chapter 9. Pay If It Works
Chapter 10. Conclusion
Index
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