The Steve Jobs Way by Elliot, Jay -- Read -- Imperial Library of Trantor

Index

Title Page Dedication Author’s Note Prologue PART I - PRODUCT CZAR Chapter 1 - Passion for the Product Chapter 2 - Success Is in the Details

Anticipating the User Experience Simplicity Hand Out The Ultimate User: The Customer as Me, Me as the Customer Getting It Right Calling on Talents and Interests We Never Thought We’d Use Details, Details Learning from Mistakes Small Change, Big Result

PART II - TALENT RULES Chapter 3 - Teaming “Pirates! Not the Navy”

Forming a Team Culture Elements of Team Building The Virtue of Small, Product-Focused Teams The Art of Bonding: Advancing with Retreats The Leader as Pirate-in-Chief Learning to Acknowledge a Bad Decision and Move Ahead The All-Around Manager The Space Sets the Stage for the People Corporate Culture, Old Style If You Became Very Rich, Would You Still Manage the Same Way? On Being a Pirate

Chapter 4 - Tapping Talent

Seeking People Who Are Excited About the Project High IQs Only, Please A Different Kind of Hiring Using Your Products as a Casting Call for Talent Talent Finds Talent Hiring “A” Players Courting Talent Choosing People Who Are Both Pirates and Team Players Acquiring Steve’s Ways

Chapter 5 - Rewards for the Pirates

Inspiring by Being Personally Involved Encouraging the “Artist” in Everyone Letting People Know Practicing Hands-On Motivation A Steve Leadership Tactic: Very Frequent Review Sessions Are Your Employees Using Your Products? The Grandest Reward

PART III - TEAM SPORTS Chapter 6 - The Product-Driven Organization

The Best of Times, the Worst of Times Leadership Search The Go-to-Market Maze Noticing Signs of a Conflict Leadership Frictions Being the Public Face of Your Product When Disagreements Escalate to Blowups New Ideas Can Sooth Frictions or Ignite Them Taking a Stand in a Time of Stormy Weather

Chapter 7 - Maintaining Momentum

Remaking a Company . . . the Wrong Way Recovering from Disaster Staying in the Game Creating Products That Reflect the Principles of the Creator Accepting Unlikely Challenges Maintaining Momentum in the Face of Failures Finding an Entrepreneurial Style

Chapter 8 - Recovery

Recognizing Opportunities Passion Isn’t Optional: A Lesson in Salesmanship The CEO and the Board of Directors

Chapter 9 - Holistic Product Development

Embracing the New Partnering Cultural Differences Quality over Quantity Building the Holistic Company Some Innovation Lessons

Chapter 10 - Evangelizing Innovation

The Whole-Product Theory Going Out of House Product Decisions The Challenge of Timing Being an Evangelist for Your Product Persuading and Engaging in Wider Circles On Becoming Your Own Product Evangelist

PART IV - BECOMING COOL: A DIFFERENT VIEW OF SELLING Chapter 11 - The Door Opener Branding

Steve and the Art of Branding Poster Boy More Building Brand Sticking with What Works

Chapter 12 - Riding the Retail Juggernaut

Insight Jumping into Retail Applying the Prototypes Model Launch Time Designing Retail Spaces for the Customer Putting the Brand in People Reinventing the Product Lines

Chapter 13 - Achieving the Definition of Cool “There’s an App for That”

Finding an Overriding Theme Wearing Two Hats Changing Direction: Expensive but Sometimes Necessary Overcoming Bad Decisions To Lead, Rewrite the Rules When Others Flock in Ways that Help You Make Money Another Stepping Stone to Fame Content Is King

PART V - ON BECOMING STEVIAN Chapter 14 - In His Footsteps

Speaking for Steve

A Letter to Steve Acknowledgements Notes Copyright Page