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Index
Cover
Title Page
Copyright Notice
Foreword by Chip Heath
Introduction
1. Fanning Desire: How Siberian Refrigerator Doors and a Saudi Arabian Mall Created a Revolutionary Website for Russian Women
2. Sausage, Chicken and the Pursuit of Real Happiness: Transforming the Future of How We Shop for Food
3. The United Colors of India: Selling Breakfast Cereal to Two Generations of Warring Women
4. Getting a Bead on Weight Loss (with Help from Fast Food, a Middle Eastern Movie Theater and a Hotel Lap Pool)
5. How Horses, Shirt Collars and Religious Belief Helped Recarbonate a Struggling Brazilian Beer
6. The Case of the Missing Hand Cream: How Selfies Smoothed the Way for an In-Store Fashion Revolution
7. Sleeping without a Bedspread: Charred Paper, Toy Cars and Pixie Dust Help Decipher the Meaning of “Quality” in China
8. A Glimpse Behind the Scenes: Incorporating Small Data into Your Business and Life
Acknowledgments
Notes
Index
About the Author
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Contents
Copyright
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